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Starter homes are scarce.

American millennials are expected to be a driving force behind the housing market in 2020, but there’s a problem: There aren’t enough star...

Most new houses built in 2019 cost at least $500,000, creating a starter home shortage — and real-estate investors are snapping many of them up.
Millennials aren't cutting out vacation entirely – they're just shortening it.

Millennials are taking multiple ‘micro-cations’ instead of long trips, and it says a lot about their work-life balance priorities

Millennials love anything miniature, even vacations. Here's why they're shortening their travel time and taking multiple "micro-cations."
When baby boomers were millennials' age, they held seven times the wealth millennials do.

Millennials only hold 3% of total US wealth, and that’s a shockingly small sliver of what baby boomers had at their age

When boomers were roughly the same age as millennials are now, they owned about 21% of America's wealth, compared to millennials' 3% share today.
Catskills nature at Think Big! A Tiny House Resort.

The Catskills have a long up-and-down history as a hotspot for wealthy New Yorkers. Now, the owners of a local tiny house resort say millennials are h...

Tourism in the Catskills declined in the 1960s and 1970s because of cheap air travel. Now, the Catskills are attracting a new clientele: millennials.
32.8 million real Christmas trees were purchased in 2018, according to data from the National Christmas Tree Association.

The Christmas tree industry is banking on environmentally conscious millennials to save it

Environmentally conscious millennials are fueling demand for real Christmas trees after years of fake trees dominating the market.

Millennials are obsessed with tiny homes, and the 3 reasons why highlight just how different they are from baby boomers

Tiny houses are more affordable than suburban mansions, offer a unique experience, and enable millennials to work remotely.
A mini golf green on the roof of Google's Toronto office.

20 of the best job perks and benefits millennials have that their parents didn’t

Perks include paid time off for new pet owners and companies covering the costs of egg freezing for women.
Ryan Cohen's career could have taken a very different direction.

The cofounder of Chewy explains how he created a $10.2 billion empire selling pet food to millennials who treat their animals like their firstborn chi...

Ryan Cohen was 25 when he had the idea to set up Chewy.com in 2011. He sold the company to PetSmart in 2017 for $3.35 billion.
More millennials are positive about their financial health than those that aren't.

6 facts that show millennials are going to be OK, even if you think they aren’t

Many millennials think they're doing financially better than their peers. They're also doing better than Gen X and baby boomers in certain areas.
Millennials represent more than half of Boatsetter's clients.

The founder of the ‘Airbnb of yachts’ says the service is attracting millennial women — here’s why

Rental models and safety measures make all the difference for Boatsetter's primary clientele, according to founder Jaclyn Baumgarten.