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Lower-income customers are often a blind spot, but here’s why advertisers need to pay attention to them
Jodie Huang, the manager of consumer insights for Mindshare, says the benefits of new tech are leaving lower income groups behind, and it's not good news for brands.
One of the most powerful women in British advertising told us why she still puts clients in The Sun even though she thinks its sexism is ‘ridicu...
"I do think it's ridiculous," she says. "We have to do something about it."