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Chipotle is turning to technology to grow sales, with mobile ordering, delivery, and even a digital drive-thru test. We recently visited a location in New York City that has served as a test site for much of Chipotle's new initiatives, and we saw how tech is crucial to the chain's turnaround plans.
Sonic plans to roll out mobile ordering across the United States by the end of the summer. The chain started offering mobile ordering as a test earlier this year, with roughly 20% of locations now allowing customers to order ahead using an app.
We tried both McDonald's and Starbucks' mobile apps. Here's who's winning one of the most important battles in fast food.
Starbucks sent some customers a ‘drunk-texting’ push notification late Thursday night — and people aren’t happy
Dozens of Starbucks customers received late-night notifications for the chain's Happy Hour deal — which starts at 3 p.m.
Starbucks quietly made a major change to its mobile order-and-pay technology.
Mobile ordering is on the rise, and it's creating a wave of new problems for fast-food workers.
Starbucks quietly solved the biggest problem plaguing the brand — and customers are already seeing a huge change
Business Insider visited Starbucks every day for a week after the coffee chain tweaked its mobile ordering system — and the improvements were clear.
Shake Shack plans to test a new payment system at a new location in New York City.
I visited a busy Starbucks for a week to see if the chain's attempts to fix its mobile ordering process actually worked.
As Starbucks searches for mobile ordering solutions, Panera has proven that there is a path for digital success.