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The 30-year-old cofounder of Spoon, a granola brand that got its start on the British version of ‘Shark Tank,’ is planning to expand

Business Insider met with 30-year-old Annie Morris, one half of Spoon, an urban cereal brand that focuses on quality ingredients. She took her 'mild obsession' with cereal and turned it into a business with her cofounder and brother-in-law Jonny Shimmin.