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CEO David Kenny: "The last thing that business needs is for the next 10 years of data to be built on a faulty foundation."

Nielsen’s CEO says asking for citizenship status on the 2020 census will hurt the economy

Nielsen CEO David Kenny spoke out against asking for citizenship status in the US 2020 census.
"Game of Thrones"

How ‘Game of Thrones’ viewership compares with TV’s other most-watched shows

Here's how "Game of Thrones" compares with 2018's biggest shows, based on Nielsen ratings, from "Roseanne" to "This Is Us."

Netflix says its subscribers watch an average of 2 hours a day — here’s how that compares with TV viewing

The average Netflix user spends two hours a day on the service. Here's how that compares with average daily TV viewing, according to Nielsen.
Sandra Bullock in "Bird Box"

‘Bird Box’ gave ‘Stranger Things’ season 2 a run for its money as Netflix’s biggest original in the first week

Twenty-six million Netflix subscribers viewed "Bird Box" in its first week, second only to "Stranger Things" season two, according to Nielsen.

The 9 most popular TV shows of 2018, according to Nielsen ratings

The highest-rated TV shows of the year according to Nielsen include "Roseanne," "This Is Us," "Manifest," and "The Good Doctor."
"Roseanne."

The 10 most popular TV shows of the year so far, according to Nielsen ratings

Several of the most popular TV series this year have been established favorites like "The Big Bang Theory," "The Voice," and "NCIS." But the surprise hit of the year is ABC's controversy-drawing reboot of "Roseanne."

Insider Inc. is partnering with Nielsen to more accurately measure its audience across platforms

Insider Inc. partners with Nielsen to more accurately measure audience
Drake's "God's Plan" video.

The 10 most popular music artists of 2018 so far, according to Nielsen

Drake and Post Malone are in a league of their own, according to Nielsen's mid-year music report. The two rappers, whose versatile music has allowed them to top charts across genres, took the top two spots on Nielsen's ranking of the most popular artists by total album-equivalent consumption.
The Insider Inc. team

Announcing Insider TV

Today, Insider Inc. announced the upcoming launch of Insider TV.

The median audience age of the 10 biggest TV shows signals how few young people are tuning in

The biggest shows on network TV are drawing in older viewers, which is a challenge for brands that want to reach out to young people like millennials and teenagers. Here is the median age for audiences of the biggest shows on TV, from 'The Good Doctor' to 'This Is Us.'