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Serena Williams models the new Nike tennis collection designed by Virgil Abloh.

Serena Williams models the fierce new Nike collection she’ll wear at the US Open, complete with a tutu

Virgil Abloh, the founder of streetwear brand Off-White and Louis Vuitton's current men's artistic director, has created a new collection of tennis gear for Serena Williams to wear to the US Open. The line will be available at Nike stores later this month, with items ranging from $130 to $900.
7,000 Nike employees are about to get a raise.

2 former employees are suing Nike over alleged pay discrimination at the company

Nike is being sued by two female ex-employees who claim that they were discriminated against while working for the company. The two women claim that they were paid less than their male colleagues and were not promoted fairly.
Tommy Fleetwood is down to his final set of irons heading into the PGA Championship.

One of the top golfers in the world is running out of his favorite clubs after they were discontinued — and a rival player is holding a set host...

Tommy Fleetwood has rocketed up the world golf rankings over the past two seasons with the help of his Nike irons. But with the clubs discontinued, he's running short on supply, and fellow pro Paul Casey has refused to help him.
Iowa State is one of many schools with a new look in 2018.

Here are the new college football uniforms for the 2018 season

College football is nearly back and as usual, a ton of teams will have changes to their uniforms. The changes range from minor tweaks to full uniform makeovers.
7,000 Nike employees are about to get a raise.

Nike is about to give 7,000 employees a raise

Thousands of Nike employees will get a pay bump in August. After an internal review, Nike announced it would be giving raises to 7,000 employees globally. It's also changing how it awards bonuses to employees.
Nike's new store in Los Angeles will have a constantly rotating selection of sneakers.

Nike made a drastic change for its newest store, and it reflects how shopping for sneakers is changing

Many of the sneakers in Nike's new store in Los Angeles will rotate every two weeks, satisfying customers' hunger for constantly new styles. It's ultimately all about getting customers what they want, when they want it.
Roger Federer.

Roger Federer lost his iconic ‘RF’ logo when he terminated his contract with Nike — but he wants it back

The tennis champion Roger Federer has a match on his hands — not on the court, but in the boardroom. He lost a key part of his brand, the lucrative "RF" logo, when his contract with Nike expired. Now he wants it back.
The "sneaker bar" is the central point of the store at Nike by Melrose.

Nike just opened a brand-new store that could change sneaker buying forever

Nike just debuted its new Nike Live concept store in Los Angeles. It's an attempt to seamlessly marry the brand's fast-growing digital offerings with an innovative brick-and-mortar presence.
Nike is the most valuable American fashion brand.

America’s 15 most valuable fashion brands are worth nearly $70 billion combined — but one company dominates

Brand consultancy firm Brand Finance named Nike the most valuable American fashion brand in 2018. The top 15 fashion brands on the list are worth nearly $70 billion together — see what else made the list.

Roger Federer is still wearing personalized Nike shoes at Wimbledon despite leaving the sports giant for a lesser-known brand

Roger Federer has joined Uniqlo with a new deal that is reportedly worth over $300 million. Despite the separation from Nike, Federer is still wearing personalized Nike shoes that include an updated logo just for the 2018 Wimbledon Championships.