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Walmart is signaling big ambitions to grow its advertising business at a time when advertisers want to reduce their reliance on Amazon.
Major media analytics firm Comscore was charged with fraud under a former CEO — but the company’s new leadership reached a settlement
Comscore was charged with defrauding investors and the public about their performance. Now under new leadership, the company settled the charges.
‘Unconscionable’: Why an online directory of rehab facilities doubled as a recipe book for drugs like GHB, crack, and meth
Addiction Resource published guides on how to make or buy drugs, likely to find and funnel more patients to its treatment partners, experts say.
A portfolio manager at a $991 billion firm shares which of the tech giants face the biggest regulatory risks
BI PRIME: Facebook and Google are directly in the crosshairs of regulators.
Shares of Roku jumped on Wednesday after it introduced a new ad measurement tool called Roku Ad Insights.
Traffic acquisition costs continue to grow, worrying investors.
House Republicans just voted to let your internet provider sell your browsing history without your permission
The US House of Representatives on Tuesday voted to kill a set of Obama-era privacy regulations for internet providers, just days after the Senate did the same.
Senate Republicans just voted to give internet providers the green light to sell your web-browsing data without your consent
The Senate on Thursday voted to kill a set of FCC rules that would've forced internet providers to get your explicit consent before selling your browsing data.
The ad fraud issue could be more than twice as big as first thought — advertisers stand to lose $16.4 billion to it this year
Study conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to ad fraud in 2017.
Facebook has 231 million monthly users in the US and Canada, the regions that advertisers are most interested in reaching.