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What you need to know in advertising today

Everything that you need to know in advertising today, from streaming TV's advertising challenges, to the expiration of CBS’ contract with Nielsen.

Roku users are streaming nearly 3 hours a day on average, and the most-searched term is for ‘free’ content

Roku exec Scott Rosenberg talked about driving advertising revenue and consumer trends on the platform at Business Insider's IGNITION 2018 conference.
Hulu CEO Randy Freer.

Hear from Hulu CEO Randy Freer at IGNITION 2018 as he discusses the company’s ambitious goals in the hypercompetitive OTT space

Hulu CEO Randy Freer will be on the IGNITION stage discussing Hulu’s major challenges and opportunities in 2019 and beyond.
The Insider Inc. team

Announcing Insider TV

Today, Insider Inc. announced the upcoming launch of Insider TV.

TV channels you watch when you’re feeling lazy will die

Analysts at Barclays say “inertia channels” could suffer in the future as discovery gets easier.