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In a video posted by Impossible Foods to YouTube on Sunday, Brown plays a spelling bee moderator who describes the word "poop" to a confused and disgusted contestant.

Impossible Foods made a parody video about poop in beef in response to a Super Bowl ad attacking plant-based ‘meat’

A Super Bowl attack ad targeting plant-based "meat" hit the airwaves on Sunday. Here's why Impossible Foods felt compelled to respond with a parody.
Impossible Foods CEO Pat Brown holds up an Impossible Burger 2.0, the new and improved version of the company's plant-based vegan burger that tastes like real beef.

The CEO of Impossible Foods, the startup behind the wildly popular veggie burger backed by Serena Williams and Katy Perry, shares the biggest piece of...

Impossible Foods CEO Pat Brown, whose company is worth $2 billion, says it's about solving a problem that matters.

Impossible Foods is teasing a major announcement coming next week, and it’s likely to be a plant-based pork sausage

Next week, Impossible Foods plans to announce its next major product — and it sounds like pork sausage is about to get the Impossible treatment.
One of four Impossible Foods burgers I made at home.

I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience

After years of hype around the Impossible Burger, the company is finally selling its veggie version of ground beef in supermarkets.