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Gen Z shoppers have soured on Victoria's Secret.

Teens reveal the 16 clothing brands they’re ditching

Piper Jaffray released its latest survey on the shopping habits of Gen Z and found 16 brands falling out of favor among male and female consumers.
48% of teens said they typically prefer healthy snacks.

Teens’ favorite snacks are mostly chips and cookies, even though almost half of those surveyed say they prefer healthy snacks

Teens see themselves as more health-conscious than ever, but their 10 favorite snack brands include chips and cookies like Lays and Oreos.

From David Dobrik to The Rock, these are teens’ favorite people to follow on YouTube, Instagram, and Twitter

As part of Piper Jaffray's Gen Z survey, teens were asked about their favorite influencers and personalities to follow on social media.
Find out where Gen Z loves to shop most.

Teens reveal their favorite clothing brands

The top 10 brands that US teens can't get enough of, according to Piper Jaffray's semiannual survey of teen spending habits.
Chick-fil-A has the best reputation in fast food.

Chick-fil-A is teens’ favorite restaurant chain in America

Chick-fil-A is teens' favorite restaurant chain in the US, according to Piper Jaffray's biannual survey of teenagers.

Teens in the US are spending more time on YouTube than on Netflix for the first time

Piper Jaffray found teens spend 2% more of their daily streaming time on YouTube than Netflix, likely due to YouTube's wider content range.
Teens love shopping on Amazon.

Amazon has already captured its key to future dominance

Amazon is winning with teens, according to Piper Jaffray's most recent survey.

Rich teens are ditching these 15 brands

Wealthy teens identified Under Armour, Nike, and Justice as being among the top brands that they have stopped wearing, according to a new survey.
PINK is offering big discounts on core products.

Teens are abandoning Victoria’s Secret

Victoria's Secret fell off the ranking of US teens' favorite clothing brands as part of a recent survey of teen spending habits by Piper Jaffray.
Customers say the quality of Victoria's Secret products is not what it once was.

Teens are abandoning Victoria’s Secret — here’s one young person’s take why

Victoria's Secret, which owns teen-focused brand Pink, fell off of a list of US teens' favorite clothing brands as part of a recent survey of teen spending habits by Piper Jaffray.