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Gen Z shoppers have soured on Victoria's Secret.

Teens reveal the 16 clothing brands they’re ditching

Piper Jaffray released its latest survey on the shopping habits of Gen Z and found 16 brands falling out of favor among male and female consumers.
48% of teens said they typically prefer healthy snacks.

Teens’ favorite snacks are mostly chips and cookies, even though almost half of those surveyed say they prefer healthy snacks

Teens see themselves as more health-conscious than ever, but their 10 favorite snack brands include chips and cookies like Lays and Oreos.

From David Dobrik to The Rock, these are teens’ favorite people to follow on YouTube, Instagram, and Twitter

As part of Piper Jaffray's Gen Z survey, teens were asked about their favorite influencers and personalities to follow on social media.
Find out where Gen Z loves to shop most.

Teens reveal their favorite clothing brands

The top 10 brands that US teens can't get enough of, according to Piper Jaffray's semiannual survey of teen spending habits.
Chick-fil-A has the best reputation in fast food.

Chick-fil-A is teens’ favorite restaurant chain in America

Chick-fil-A is teens' favorite restaurant chain in the US, according to Piper Jaffray's biannual survey of teenagers.

Teens in the US are spending more time on YouTube than on Netflix for the first time

Piper Jaffray found teens spend 2% more of their daily streaming time on YouTube than Netflix, likely due to YouTube's wider content range.

Piper Jaffray agrees to buy Sandler O’Neill for $485 million

Piper Jaffray will pay $350 million and $135 million in restricted consideration for Sandler O'Neill.
Teens love shopping on Amazon.

Amazon has already captured its key to future dominance

Amazon is winning with teens, according to Piper Jaffray's most recent survey.
The growth of Instagram among teens mirrors Instagram's dominance over Snapchat overall.

A new survey shows that Snapchat is still the favorite social platform among Gen Z — but it’s not the app teens are using the most

Although Snapchat was listed by 40% of teens as their favorite social platform, Instagram is increasingly more popular.

Rich teens are ditching these 15 brands

Wealthy teens identified Under Armour, Nike, and Justice as being among the top brands that they have stopped wearing, according to a new survey.