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A Whopper from Burger King Sweden's new 50/50 menu.

Burger King Sweden is challenging customers to guess if their Whopper is meat or plant-based

Customers who buy Whoppers or Crispy Chicken Burgers from the new "50/50 menu" could instead receive a meatless Rebel Whopper or Rebel Chicken King.
Impossible Foods plans to work off of its existing plant-based beef recipe to create the fishless fish.

Impossible Foods is diving into the fishless fish market

The brand has already found its way into Burger King and Cheesecake Factory restaurants across the country with its "bleeding" plant-based burgers.

This $10 natural deodorant doesn’t look like deodorant at all, and it’s more effective than other traditional formulas I’ve tried

Natural deodorant brand Myro is more effective than the traditional ones I've tried, and it has a plant-based formula that doesn't irritate my skin.
KFC's new 'Imposter Burger' is entirely vegan.

KFC is launching its first ever vegan fried ‘chicken’ burger in the UK

The 'Imposter Burger' is made from Quorn, coated in the Colonel's Original Recipe herbs and spices, with vegan mayo and lettuce, in a soft bun.

Beyond Meat’s stock could jump 30% if it partners with McDonald’s, analyst says

Beyond Meat is "well positioned to partner with McDonald's" and a deal could add $25 to its stock price, Jefferies says.
To prepare for its nationwide launch next week, Impossible Foods had to change the recipe for its "bleeding" veggie burgers.

The inside story of how the Silicon Valley burger startup Impossible Foods is going global after its sizzling Burger King debut

To create the Impossible Burger 2.0, the company had to change the recipe. One tweak that could be controversial involves using genetically modified soy.
Being paid to travel the world and eat is a dream job for many people.

A UK company is offering someone $66,000 a year to travel the world discovering new foods, all expenses included

All travel, accommodation, and food expenses will be covered, and you'll get 28 days of annual leave too.
Sustainable Bioproducts gets the ingredients for its 'super protein' from the depths of Yellowstone's volcanic hot springs.

A food startup backed by 2 industry giants is diving into the alt-meat market with a ‘super protein’ enabled by a discovery in Yellowstone...

A new 'super protein' startup launched with backing from Silicon Valley VC firm 1955 Capital and the venture arms of global food companies Danone and ADM.

Beyoncé and Jay-Z are encouraging fans to go vegan — and people are having a field day

In the introduction to a book about plant-based living that was written by their personal trainer, the couple suggested that fans pursue healthier foods.
Beyoncé and me.

I followed Beyoncé’s plant-based diet for a week, and I felt fantastic at the end

Beyoncé recently encouraged her fans to go vegan and it turns out Beyoncé's diet was not as hard to follow as I thought it would be.