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The amount of content users stream on Roku's devices has been steadily growing, helping boost its revenues and send its stock price over the roof.
Roku's stock price is soaring after the company's IPO.
Roku's active user base has risen steadily over the past three years, proving the streaming company is worth its high valuation.
The ‘cord-cutter’ generation is about to have its first big IPO but that doesn’t make Roku the next iPhone
Roku's IPO is Wall Street's way of acknowledging that a major disruptive force is upending the media, cable and entertainment industries.
Hardware from Roku TV devices makes up the bulk of the digital media player maker's revenues, but advertising and licensing revenues are increasing.