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Nike is launching a shoe-subscription program for kids in a move to capitalize on an estimated $10 billion market
The Nike Adventure Club subscription service will allow parents to pay a monthly fee in exchange for new kids' shoes multiple times a year.
Nike faces backlash on social media after pulling US flag shoe design days before the Fourth of July
Nike pulled a "Betsy Ross flag"-themed shoe after the former NFL quarterback Colin Kaepernick called the design offensive.
As competition heats up, Adidas will need to ramp up its promotional activity in order to maintain its edge.
One analyst took a look at the data and found that Nike may finally be topping its rival Adidas in sales.