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The best liquid eyeliner

If you want to create the perfect cat eye, you need to master liquid eyeliner. These are the best liquid eyeliners you can buy.

The best facial oils you can buy

Here are the best face oils you can buy and incorporate into your current skin-care routine, whether you have acne-prone skin, dry skin, and so forth.

The best overnight face masks you can buy

Overnight face masks rehydrate your skin and leave it glowing the next day. Here are the best sleeping face masks that we've researched and tested.
PopSocket grips are a fun, affordable gift to give — plus, they come in plenty of fun designs, so you can find the right one for her.

25 thoughtful tech gifts that she’ll love to get for Mother’s Day

Women don't need tech to be pink or sparkly to love it. These are the best tech gifts for women that she'll actually want to get for Mother's Day.

The best shampoo

Finding the right shampoo for your hair can be overwhelming because there are so many options. Here are the best shampoos for any hair texture.
The Public Rec Go-To Tee in Heather Burgundy.

Designed to never lose its shape, this might be the most comfortable T-shirt I’ve worn — even after 2 years of wear

If you're tired of regularly replacing your T-shirts and want one that will never lose its shape, this is it. It keeps me cool and comfortable and has held up after years of wear.

The best hair masks

Hair masks hydrate, deep condition, nourish, and more. And they're more affordable than a salon treatment. Here are the best hair masks.
Business Insider reviewed the data from three consumer studies to find out when the least crowded time to go shopping is.

The best time to shop for groceries during the coronavirus pandemic is early morning, studies show

Experts recommend going grocery shopping at less crowded times. Business Insider asked three data companies when those times would actually be.
The future of the beauty industry is uncertain as coronavirus continues to spread.

How the coronavirus could have a lasting impact on the beauty industry

Poshly CEO Doreen Bloch told Insider people might become less reliant on makeup artists and hairstylists as they switch to at-home DIY treatments.

The best hair conditioner you can buy

The right hair conditioner will soften and hydrate your hair without weighing it down. Based on our testing, these are the best conditioners you can buy in 2020.