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The Style Series: Gwen Jimmere is the first African American woman to hold a patent for a natural hair care product. Here’s how she launched her...

Realizing that hiring an attorney would cost thousands, Jimmere studied intellectual property law and wrote her own patent to protect Naturalicious.
Phone-case startup Casely boosted its sales to $10 million through micro-influencers and amassed over 200,000 followers on Instagram.

PRESENTING: How to market your startup on social media to grow your business and gain boatloads of customers

Business Insider talked to founders, attended panels, and surveyed entrepreneurs to find out what marketing tools helped them build their businesses.
Entrepreneur Patrice Banks, owner of Girls Auto Clinic in Philadelphia.

THE ENTREPRENEUR’S TOOL KIT: The best apps, services, and documents all first-time founders need to start a business

Launching a business is full of surprising challenges, so check out BI's exclusive resources and guides for first-time founders — no MBA required.
A fan cheers during Super Bowl XLI in February 2007. Faizi not pictured.

Forget performance bonuses — this company treated its employees to a free trip to the Super Bowl to celebrate a job well done

Super Bowl tickets and flights for 10 employees cost $28,000, but the business owner considers it a worthwhile investment in his team's cohesion.
Cofounder and CEO of Natural Cycles, Elina Berglund, works to grow the company to expand their team.

How the CEO of a fertility app learned to trust her instincts — and deal with the media — in recovering from a business crisis

Elina Berglund, cofounder and CEO of Natural Cycles, ismore hands-off now than while starting her company, which is more beneficial. She has also learned how to deal with the media since facing a brand crisis.
Natural Cycles founders, Elina Berglund and Raoul Scherwitzl, were inspired to create the app after trying to grow their own family.

Negative press slowed Sweden’s Natural Cycle’s roll, but the contraceptive app company is gaining ground in the US

When allegations came out in 2018 about a fertility app causing unwanted pregnancies, Natural Cycles' cofounder Elina Berglund, had to figure out how to push forward.
Little Bean aims to be a communal space.

Working at a coffee shop saved my life. 3 years later, I bought the coffee shop — here’s how I did it.

When Angela Burns dropped out of Purdue, she started working at Cafe Book. Now, she owns the renamed Little Bean Coffee Company.
CEO and cofounder of Karma, Hjalmar Nordegren, used his childhood hobby of programming to help him create his current company.

Karma CEO shares how he moved from enterprise software to an app to reduce food waste

Hjalmar Nordegren, CEO of Karma, went from creating enterprise software to making an app that works with local businesses to manage surplus food.
Karma's distinctive pink refrigerators were launched in response to wholesaler feedback on the app.

Karma app aims to help restaurants in the EU and UK reduce food waste by redistributing surplus

Hjalmar Nordegren, cofounder and CEO of Karma, makes surplus foods more accessible by connecting restaurants, wholesalers, and customers.
Ben Grech is a cofounder of Uniplaces, a Lisbon-based startup that helps students find accommodation in Europe.

Uniplaces founder has learned how not to communicate with employees as his company grows from 1 to 100

Uniplaces has learned that effective communication is key as it has grown to 100 employees. Uniplaces helps students find accommodations in Europe.