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The Style Series: Gwen Jimmere is the first African American woman to hold a patent for a natural hair care product. Here’s how she launched her...
Realizing that hiring an attorney would cost thousands, Jimmere studied intellectual property law and wrote her own patent to protect Naturalicious.
PRESENTING: How to market your startup on social media to grow your business and gain boatloads of customers
Business Insider talked to founders, attended panels, and surveyed entrepreneurs to find out what marketing tools helped them build their businesses.
THE ENTREPRENEUR’S TOOL KIT: The best apps, services, and documents all first-time founders need to start a business
Launching a business is full of surprising challenges, so check out BI's exclusive resources and guides for first-time founders — no MBA required.
Forget performance bonuses — this company treated its employees to a free trip to the Super Bowl to celebrate a job well done
Super Bowl tickets and flights for 10 employees cost $28,000, but the business owner considers it a worthwhile investment in his team's cohesion.
How the CEO of a fertility app learned to trust her instincts — and deal with the media — in recovering from a business crisis
Elina Berglund, cofounder and CEO of Natural Cycles, ismore hands-off now than while starting her company, which is more beneficial. She has also learned how to deal with the media since facing a brand crisis.
Negative press slowed Sweden’s Natural Cycle’s roll, but the contraceptive app company is gaining ground in the US
When allegations came out in 2018 about a fertility app causing unwanted pregnancies, Natural Cycles' cofounder Elina Berglund, had to figure out how to push forward.
Working at a coffee shop saved my life. 3 years later, I bought the coffee shop — here’s how I did it.
When Angela Burns dropped out of Purdue, she started working at Cafe Book. Now, she owns the renamed Little Bean Coffee Company.
Hjalmar Nordegren, CEO of Karma, went from creating enterprise software to making an app that works with local businesses to manage surplus food.
Hjalmar Nordegren, cofounder and CEO of Karma, makes surplus foods more accessible by connecting restaurants, wholesalers, and customers.
Uniplaces founder has learned how not to communicate with employees as his company grows from 1 to 100
Uniplaces has learned that effective communication is key as it has grown to 100 employees. Uniplaces helps students find accommodations in Europe.