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Nike is ‘back in business’ — and threatening to reclaim its sneaker crown from Adidas

Nike reported third-quarter earnings that blew past analysts' estimates, signaling optimism of its comeback in the US sneaker market.

Nike is showing 3 signs it can turn around its sneaker slump

Nike is showing some signs of progress toward accelerating sales growth and margin inflection, a Wedbush analyst notes.

Adidas needs to do one thing to stay ahead of the competition

As competition heats up, Adidas will need to ramp up its promotional activity in order to maintain its edge.

Here’s the best way to play the ‘rise of sneaker culture’

Betting on Foot Locker could be the best way to play a stronger sneaker cycle, a Jefferies analyst writes.

A company trying to topple Nike has become unrecognizable

In a effort to rebrand itself, New Balance has shown potential to be hip with their digital marketing.