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Stephen Curry and the Golden State Warriors are staying fit at home by taking morning Peloton classes together — and they coordinate the rides using a Slack group.

Golden State players including Steph Curry and Draymond Green have been taking morning Peloton rides together in the ‘Tour de Warriors'”

Unsurprisingly, Warriors big man Draymond Green — who is a noted SoulCycle enthusiast — is an ultra-competitive bicyclist.
San Francisco has no shortage of places to work out.

San Francisco has 16 gyms and wellness facilities per square mile — more than any other US city. It shows where millennials spend their money.

Millennials aren't so interested in traditional retail, but they'll pay for pricey gym memberships, boutique fitness classes, and wellness treatments.

9 fitness trends that were all the rage in the 2010s, from CrossFit to exergaming

Changes in culture and technology have influenced how Americans exercise. High-intensity group workouts continue to grow in popularity.
SoulCycle CEO Melanie Whelan.

SoulCycle CEO Melanie Whelan has resigned, marking the end of a tumultuous year for the boutique fitness company

SoulCycle CEO Melanie Whelan is stepping down from the company as part of a "mutual agreement" between Whelan and the board.

SoulCycle is launching wellness retreats with meditation sessions and breathing workshops to ‘recharge your soul,’ and it’s part of ...

Activities will include breathing workshops, sessions with an acupuncturist, s'mores, and stargazing — and, of course, SoulCycle classes.
Louis Vuitton's executive team is one of the best in the business.

L.L Bean, Wegmans, and New Balance are in a group of consumer companies being targeted by an anti-Trump boycott

The so-called #GrabYourWallet campaign was launched in October 2016 to encourage consumers to take a stand against Trump.
Protesters chant slogans and hold signs outside the luxury gym Equinox in West Hollywood, California, August 9, 2019, during a protest against the gym and fitness company SoulCycle as well as against President Trump and his benefactor Stephen Ross

Companies like Walmart and SoulCycle are facing more boycotts than ever in the Trump era, but many are still clueless in how to respond

Political boycotts of companies are not going anywhere, so these firms need to get better at how they respond
SoulCycle appears to have taken a hit this summer.

The call for boycott against SoulCycle appears to be working despite the tactic’s unpredictable record

Even though boycotts traditionally don't see much longterm change, attendance is down at SoulCycle after the Trump connection came to light.
Are we hitting peak boutique?

Pressures are mounting for boutique fitness companies — and experts say we’re beginning to see casualties

There are signs that growth is stalling for some of the biggest players in the market including indoor cycling brands, Flywheel, and SoulCycle.
Barry's Bootcamp in Miami Beach.

Fitness brands are taking over their fans’ lives

Fitness companies have evolved from run-of-the-mill gyms to full-fledged lifestyle brands, appealing to Americans seeking new forums for community.