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The Futurecraft Loop is 100% recyclable.

Adidas is creating the world’s first fully recyclable sneaker that anyone can buy

Adidas has unveiled the Futurecraft Loop, a 100% recyclable running shoe with materials that can be used again and again.
Adidas' Stan Smith shoes have faded in popularity.

2 of Adidas’ best-selling sneakers aren’t cool anymore, and now the company is betting huge on Kanye West

Adidas is shifting its sneaker strategy as retro designs like its Stan Smith and Superstar shoes fall out of favor.
Nike is doubling down on womenswear.

Nike reveals its plan to focus on women athletes in 2019, including new high-tech products and a Women’s World Cup deal

Nike is designing 14 national team uniforms for the FIFA Women's World Cup this summer and launching products across womenswear.
Adidas' Terrex Free Hiker shoe costs $220.

Adidas has a new sneaker that proves hiker fashion is taking over

Adidas' new hiking sneaker is designed to incorporate "outdoor function and street style."
Zion Williamson's shoe exploded.

Zion Williamson was wearing a $110 pair of Nike sneakers when one shoe exploded and he injured his knee

Zion Williamson was wearing Nike PG 2.5 sneakers when one exploded during a game between Duke and North Carolina on Wednesday.
Store owner Stephen Martin talking to KOAA news.

A Colorado store that refused to sell Nike apparel after the brand released its Colin Kaepernick ad is going out of business

A Colorado Springs, Colorado, store that refused to sell Nike goods after Colin Kaepernick's viral Nike ad is going out of business.
Nike CEO Mark Parker and the Air Max 270.

A popular Nike sneaker is facing backlash from Muslims who say its logo looks like the Arabic script for ‘Allah’

A petition circulating online is calling on Nike to recall a popular sneaker because the shoe's logo looks similar to the Arabic script for "Allah."
Nike's newest flagship is packed with innovative experiences.

Take a look around Nike’s enormous new flagship store in New York City, complete with the world’s largest for-sale collection of Nike shoe...

Nike's new flagship store the House of Innovation, and it's built to look like the brand is taking customers behind the scenes of its design labs.
Nike's new flagship store is location on Fifth Ave. in Manhattan.

Nike is opening a 68,000-square-foot flagship store of the future in New York City

Nike's new flagship store in New York City combines the company's digital initiatives with some never-before-seen perks for members.
A poster in the Nike store at The Grove, encouraging use of the new service.

Nike has unveiled a new way to try on sneakers at its stores without talking to anyone. Here’s how it works.

Nike's scan-to-try technology, which is enabled through the retailer's app, allows customers to order shoes in their size without having to talk to a single employee. Here's how it works.