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Nike execs said the word "digital" or "digitally" 69 times during the company's most recent earnings call. The prominence of the word reflects how Nike's business is changing, and how shopping is now fundamentally different.
Under Armour was once a hot company, but it had a rough 2017 and reported its first quarterly loss.
While Nike and Under Armour falter, Adidas just keeps gaining steam in North America — and it's easy to see why.
Under Armour isn't cool among teens anymore — and that may be a problem for its entire youth business.
Steph Curry tried to shade Under Armour’s haters — but accidentally exposed the brand’s biggest flaw
Under Armour doesn't have the brand cachet of its competitors.
In a direct affront to Lululemon's business, Nike is launching specialized areas with an increased selection of women's apparel.
Nike says "mediocre retail" won't survive the retail apocalypse as it hopes to focus on fewer retail partners.
Under Armour's new ArmourBox looks an awful lot like Stitch Fix — and that could be a good thing.
Citing a challenging environment and an excess of inventory, Goldman Sachs downgrades Nike to a neutral rating in a note to investors.
Asics has enlisted Steve Aoki to reintroduce the brand to Americans and make it more cool.