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Samsung announced a collaboration in China with fashion brand Supreme – except it’s not actually Supreme
In an embarrassing turn of events, Supreme said Samsung's claims are "blatantly false and propagated by a counterfeit organisation".
‘We’re living in the age of the remix’: Fashion brands are making major changes to appeal to Gen Z in a new era of luxury
Luxury fashion brands like Louis Vuitton, Ralph Lauren, and Fendi have been partnering with streetwear brands including Supreme and Palace.
J.R. Smith will reportedly have to pay a fine for every game he plays with his new tattoo showing.
Macy’s is acting like popular streetwear brand Supreme as the department store tries to solve one of its biggest problems
Macy's is taking lessons from Supreme in the art of building hype around new products. This fall, the retailer is doing 11 weekly "drops" of a selection of luxury and limited-edition watches from brands such as Tag Heuer, Seiko, and Tissot.
People are flipping Supreme products for over 20 times their usual price. Here are some of the most expensive things for sale right now.
There is a huge market for flipping products from Supreme, the wildly popular skater brand. While most items will resell for a few hundred dollars, the most-wanted items sometimes end up on eBay for over $20,000. These are some of the highest-listed products being flipped right now.
These people make hundreds of dollars a month flipping products from a skater brand that teens are obsessed with. Here’s how they do it.
Supreme is more than just an obsession for some teens — it's how they make money. Supreme products that retail for around $40 often end up on eBay for $300 within minutes of selling out. Here's how people that flip Supreme do it.
Gen Z is obsessed with Supreme, the skater brand that sells out almost instantly. Here’s what its store is like during one of its majorly hyped ...
Supreme has grown from a skater-centric brand to a hugely popular brand with a cult following. Almost everything it sells flies off the shelves. We went to one of Supreme's highly anticipated product launches. Here's what it was like.
Supreme fans are paying more than 10 times the cost of The New York Post for copies of the paper with a front-page ad for the brand
The New York Post featured an ad for Supreme on its front page on Monday. Supreme fans are paying $20 or more for a copy of the paper, which typically costs $1.50.
I waited in line to go to a mysterious cult-favorite skater store worth $1 billion to see why teens are so obsessed
Teens love Supreme. I went to a store to see why.