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Samsung announced a collaboration in China with fashion brand Supreme – except it’s not actually Supreme

In an embarrassing turn of events, Supreme said Samsung's claims are "blatantly false and propagated by a counterfeit organisation".
Polo Ralph Lauren has partnered with streetwear brand Palace.

‘We’re living in the age of the remix’: Fashion brands are making major changes to appeal to Gen Z in a new era of luxury

Luxury fashion brands like Louis Vuitton, Ralph Lauren, and Fendi have been partnering with streetwear brands including Supreme and Palace.

NBA threatens to fine JR Smith if he doesn’t cover up new ‘Supreme’ tattoo

J.R. Smith will reportedly have to pay a fine for every game he plays with his new tattoo showing.
Macy's is releasing products in limited amounts and calling them "drops."

Macy’s is acting like popular streetwear brand Supreme as the department store tries to solve one of its biggest problems

Macy's is taking lessons from Supreme in the art of building hype around new products. This fall, the retailer is doing 11 weekly "drops" of a selection of luxury and limited-edition watches from brands such as Tag Heuer, Seiko, and Tissot.
A Supreme/Louis Vuitton hoodie is listed on eBay for $29,999.99, though the seller accepts offers and negotiations.

People are flipping Supreme products for over 20 times their usual price. Here are some of the most expensive things for sale right now.

There is a huge market for flipping products from Supreme, the wildly popular skater brand. While most items will resell for a few hundred dollars, the most-wanted items sometimes end up on eBay for over $20,000. These are some of the highest-listed products being flipped right now.

These people make hundreds of dollars a month flipping products from a skater brand that teens are obsessed with. Here’s how they do it.

Supreme is more than just an obsession for some teens — it's how they make money. Supreme products that retail for around $40 often end up on eBay for $300 within minutes of selling out. Here's how people that flip Supreme do it.
Supreme's launches are a big deal because almost everything sells out instantly.

Gen Z is obsessed with Supreme, the skater brand that sells out almost instantly. Here’s what its store is like during one of its majorly hyped ...

Supreme has grown from a skater-centric brand to a hugely popular brand with a cult following. Almost everything it sells flies off the shelves. We went to one of Supreme's highly anticipated product launches. Here's what it was like.
Supreme had a wrap-around ad in The New York Post on Monday.

Supreme fans are paying more than 10 times the cost of The New York Post for copies of the paper with a front-page ad for the brand

The New York Post featured an ad for Supreme on its front page on Monday. Supreme fans are paying $20 or more for a copy of the paper, which typically costs $1.50.