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The Tesla Model Y is a crossover SUV, and that's the hottest segment in the car business these days.
Musk was at his best during the unveiling — in full-on salesman mode, both for the vehicle and for Tesla's vision.
Tesla’s decision to close all its stores and sell cars online only sounds crazy — but it might be brilliant
And even if Tesla fails, that could be part of the master plan.
Tesla is a small carmaker and can't generate a lot of news from its actual business — and that means an excessive focus on the thoughts of Musk.
Tesla could go bankrupt and Elon Musk could run afoul of the SEC and it wouldn’t matter — because owners love the cars
The level of owner love for Tesla is among the highest in the auto industry.Tesla has achieved this by spending essentially nothing on advertising.
The auto and and tech industries are getting serious about electric pickup trucks. Last week, Amazon led an investment of $700 million in Rivian.
Tesla's other lines of business — solar, batteries — suggest an affinity with a wildly successful carmaker that also manufacturers other stuff: Honda.
Tesla has booked two straight quarters of profits — here are the 5 biggest takeaways from that achievement
Tesla has now changed things for Wall Street, for its competition, and for customers.
Over the years, I've driven every model Tesla has ever produced. They've all been good, but features of individual models have stood out.
Neither SpaceX nor Tesla has expressed any reservations about Musk's travel.