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It's a smart strategy. AOL cofounder Steve Case pictured.

Taking someone else’s startup idea and making it better might sound like cheating — but it’s exactly how the most successful founder...

AOL achieved tremendous success by picking up where other internet startups had left off, writes former AOL exec Jean Case in "Be Fearless."
Steve Case is the founding CEO of AOL and the venture capital firm Revolution.

Billionaire investor Steve Case said a book he read in 1980 set him on the path to founding AOL, and it still influences him today

In his early 20s, Steve Case read futurist Alvin Toffler's "The Third Wave," convincing him that the world was on the brink of a digital revolution. It convinced him to help make that a reality, which he would do as the founding CEO of AOL.