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From Casper to Glossier, these 12 new brands transformed the world of retail in the last decade

The future of retail is here, and it's direct-to-consumer brands built for an era that's more digital, sustainable, and socially conscious than ever.
The ThirdLove pop-up store in New York City.

We went bra shopping at the first store for ThirdLove, the startup taking on Victoria’s Secret — here’s what it was like

ThirdLove opened its first physical store in New York City, allowing shoppers to try on bras from the online retailer now through the end of the year.
The ThirdLove pop-up store in New York City.

We went bra shopping at the first store for ThirdLove, the startup taking on Victoria’s Secret — here’s what it was like

ThirdLove opened its first physical store in New York City, allowing shoppers to try on bras from the online retailer now through the end of the year.
ThirdLove cofounder and co-CEO Heidi Zak was named to Business Insider's list of the 100 people transforming business.

ThirdLove, the buzzy online bra startup that publicly slammed Victoria’s Secret for its lack of inclusivity, is opening its first pop-up store i...

ThirdLove is making its first foray into brick and mortar and opening a pop-up store in New York that will stay open until the end of 2019.
ThirdLove is known for its body-positive marketing.

Meet the startup founder challenging the way women shop for bras

ThirdLove is a buzzy online bra startup that launched in 2013. Cofounder and Co-CEO Heidi Zak shared how the company is changing the lingerie market.
ThirdLove's full-page ad in The New York Times.

ThirdLove founder reveals why the company took out a full-age ad slamming rival Victoria’s Secret

ThirdLove ran a full-page ad slamming Victoria's Secret in The New York Times in November.
ThirdLove has raised $55 million in funding.

This buzzy bra startup that just raised $55 million is gearing up to take on Victoria’s Secret. Here’s what it’s like to use.

We tested ThirdLove to see if its shopping experience is as easy it promises. Here's our review.
ThirdLove has raised $55 million in funding.

The CEOs of YouTube and 23andMe are part of a group of investors making a $55 million bet on Victoria’s Secret challenger ThirdLove

ThirdLove has raised $55 million in funding from investors including L Catterton and Anne and Susan Wojcicki.
Target's new Auden underwear brand.

Target is accelerating the lingerie wars with bras that cost under $22

Target will be selling bras for under $22 in a bid to take on Victoria's Secret.