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The interior of the new Toys R Us in Paramus, New Jersey.

See inside the Toys R Us revival’s first new store, where sensors track kids as they play with toys before purchase

Toys R Us closed all its US locations in the summer of 2018. Now, Tru Kids has brought the brand back to life with a new store in New Jersey.
The interior of the new Toys R Us in Paramus, New Jersey.

See inside the Toys R Us revival’s first new store, where sensors track kids as they play with toys before purchase

Toys R Us closed all its US locations in the summer of 2018. Now, Tru Kids has brought the brand back to life with a new store in New Jersey.

From Rubik’s Cubes to Furby, here are 22 of the most iconic, best-selling toys of all time

100 million Beanie Babies were sold between 1993 and 1996, making them one of the best-selling toys of all time.
Much of the abandoned Toys R Us was still intact.

See inside the abandoned Toys R Us store that was transformed into a spooky haunted house to bring the retail apocalypse to life

The Toys R Us-themed haunted house has something spookier than zombies or evil clowns: It represents the retail apocalypse in its rawest form.
The Toys R Us website is back — but with a catch.

Toys R Us is back online with Target’s help — but you can’t actually buy anything on its website

Toys R Us relaunched its website with help from Target on Tuesday — however, shoppers looking to make a purchase will be redirected to Target.com.
Toy experts at BestBlackFriday.com have analyzed all three lists to find the definitive top 10 toys for the 2019 holiday season.

The top 10 toys of the holiday season sold at Walmart, Amazon, and Target according to experts

Experts at BestBlackFriday.com analyzed the toy lists of Walmart, Target, and Amazon to come up with a list of top 10 toys to get for the holidays.
The new stores will be open for a limited time in locations in Atlanta and Chicago.

Toys R Us is making another comeback with immersive stores that have massive toys and interactive playrooms

Toys R Us liquidated in 2018. Tru Kids Brands took over the Toys R Us brand in February. Now the company is debuting a new experiential store concept.

4 ways Hasbro, Mattel, and other toy companies were whacked by Toys R Us’ bankruptcy

The closure of Toys R Us stores hammered toymakers' sales and profits, shrunk their distribution, and landed them with debt.
Limited Too was a '90s staple.

10 brands that peaked in the ’90s, including Blockbuster and Limited Too

Remember Blockbuster, Limited Too, and Circuit City? Stores like these thrived in the '90s, but many failed to sustain momentum in modern retail.