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Mattel snagged the rights to Hello Kitty by flying a team to Tokyo and pitching the brand’s 91-year-old ‘patriarch’
"Hello Kitty was not available, it was not being pitched or presented for people to bid on," the toy giant's CEO said.
Toys R Us is making another comeback with immersive stores that have massive toys and interactive playrooms
Toys R Us liquidated in 2018. Tru Kids Brands took over the Toys R Us brand in February. Now the company is debuting a new experiential store concept.
Here are the top 25 toys from Amazon's holiday wishlist, with toys from Harry Potter, Star Wars, and Marvel. Some are exclusive to Amazon.
The toy company is releasing an Imperial Star Destroyer from "Episode IV — A New Hope" in October. It will have over 4,000 pieces.
The holiday season will be here soon. Target is already revealing what it thinks will be of the top toys that kids will be clamoring for this year.
From interactive toys to recreational vehicles, here are the products that are going to be topping kids' wish lists this year.
Disney is selling a $300 Captain America figure that captures one of the best moments from ‘Avengers: Endgame’ — and it’s alre...
The statue showing Steve Rogers wielding Thor's shield is being sold exclusively at the fan convention D23 Expo.