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Evercore, Perella Weinberg, Moelis & Co., and Guggenheim are set to rake in the cash.
Sinclair hopes to "create a leading nationwide platform that includes our country's largest markets."
The newspaper publisher is focusing on online content.
4 of the biggest media publishers in the US are forming an advertising company to take on The New York Times and Wall Street Journal
Nucleus will be headed up by former Mashable CRO and former New York Times VP of advertising Seth Rogin.