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Media and advertising CEOs peer into the future and predict how their industries will change, from WPP and Edelman to Barstool and Vice Media.
The TV advertising industry is facing mounting changes from drops in ratings and new over-the-top streaming services.
In this week's Advertising & Media Insider newsletter, we look at how advertising and media is starting to grapple with the pandemic's impact.
We're looking for a variety of big names and people working behind the scenes who are shaping everything from over-the-top TV to new ad formats.
Elizabeth Warren puts more billionaires on blast, reportedly purchasing CNBC ad time to further push her wealth tax
The video includes clips of investor Leon Cooperman, former Goldman Sachs CEO Lloyd Blankfein, and other billionaires criticizing Warren's wealth tax.
The first ‘Marlboro Man’ on television died after never smoking a day in his life. Other cigarette mascots have met a different fate.
Robert Norris quit the Marlboro campaign due to concerns that he was setting a bad example for his children.
The streaming services that are replacing traditional TV are often ad-free. That leaves longtime TV advertisers in a pickle.
TV companies gun for direct-to-consumer dollars, Facebook and Google’s privacy crackdown, Pepsi fights back
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Juul is spending $10 million on a TV ad campaign aimed at adults, amid criticism that its e-cigarettes get teens hooked
Electronic-cigarette company Juul announced a $10 million TV ad campaign aimed at adult cigarette smokers who want to find other alternatives.
“What the f— is happening to our business?’: As ad execs hit Cannes, New Yorker scribe Ken Auletta’s new book chronicles the i...
New Yorker author Ken Auletta's new book "Frenemies," which is hitting just as ad executives gather in Cannes for the industry's annual festival, provides a stark look at crises facing the business.