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TV companies gun for direct-to-consumer dollars, Facebook and Google’s privacy crackdown, Pepsi fights back
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Juul is spending $10 million on a TV ad campaign aimed at adults, amid criticism that its e-cigarettes get teens hooked
Electronic-cigarette company Juul announced a $10 million TV ad campaign aimed at adult cigarette smokers who want to find other alternatives.
“What the f— is happening to our business?’: As ad execs hit Cannes, New Yorker scribe Ken Auletta’s new book chronicles the i...
New Yorker author Ken Auletta's new book "Frenemies," which is hitting just as ad executives gather in Cannes for the industry's annual festival, provides a stark look at crises facing the business.
Despite massive changes in media consumption, advertisers continue to pump money into TV. Here are 4 perhaps surprising reasons why
Young people interact with the brand mostly on mobile, Adidas CEO Kasper Rorsted said.
YouTube could get an early edge is if it nails the technical aspects of YouTube TV.
The NFL had a high-level meeting with CBS, one of its big TV partners, to talk about how to speed up games, according to CBS CEO Les Moonves.
Fox generated a whopping $500 million in ad revenue from the Super Bowl, 21st Century Fox CEO James Murdoch said Monday.
Pacific Crest: “Google's extraordinary data and ability to deliver video across platforms position it to disrupt traditional pay TV and capture TV ad dollars."
The rise of streaming services like Netflix might be a bad thing for the NFL, according to analysts at UBS.