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Benefit’s Foolproof Brow Powder makes my sparse eyebrows look fuller and more defined — and it only takes about 10 seconds to apply
Benefit's foolproof brow powder makes it easy to get fuller, more defined brows, no matter your skill level.
The teenage girl is a cultural and economic tastemaker. Mock her at your own risk.
Ulta’s Black Friday deals includes discounts up to 50%, free shipping, and BOGO sheet masks — here’s what to buy
Updated 11/29/19 at 12:28 p.m.: The best deals include BOGO sheet masks and dry shampoos, and Revlon's volumizing hairdryer for $40.
Sephora vs. Ulta — we break down main differences between the 2 beauty stores, from their rewards programs to shipping costs
We break down all the differences between Sephora and Ulta so you can decide which beauty store is best for your beauty needs.
The sensors in this $70 curling iron prevent heat loss and hot spots, solving my most common issues with styling tools
The $70 Hot Tools gold curling iron from Ulta is the best styling tool I've found so far because it smooths unwanted frizz and never loses heat.
Ulta’s fall sale is going on now — get up to 50% off beauty and skin-care products from L’Oréal, Sally Hansen, and more
Save up to 50% on your favorite beauty brands like L'Oréal, Sally Hansen, Tresemmé, and more at Ulta.
Attacking pimples early w/ a direct spot treatment helps dry them out & calm your skin. Topical gels, lotions, and stickers can help treat blemishes.
Ulta’s 21 Days of Beauty sale is going on now — get up to 50% off bestselling beauty and skin-care products
Ulta's bi-annual 21 Days of Beauty event promises 50% off select products from popular brands each day.
People are ditching iconic makeup brands and flocking to buzzy skincare companies like Glossier, and that’s terrible news for Ulta
The cosmetics industry has been on the decline in recent years, as it fails to keep up with the rise of skin care and buzzy direct-to-consumer brands.
Ulta Beauty, boosted by Kylie Cosmetics and Morphe, is expected to post earnings beat amid industry weakness
Ulta Beauty, the retailer saved by brands such as Morphe and Kylie Cosmetics, is expected to report another quarter of strong earnings.