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Tofurky founder Seth Tibbott experiments with plant-based proteins.

How the treehouse-dwelling inventor of Tofurky paved the way for the breakout success of Beyond Meat and Impossible Foods

Tofurky, one of the first plant-based "meat" products, was made so that vegans and vegetarians wouldn't feel left out at Thanksgiving.
It's about to get a lot easier to buy the Impossible Burger.

The Impossible Burger is hitting grocery store shelves in a direct play for Beyond Meat’s retail turf

The Impossible Burger will make its grocery store debut at Gelson's Markets in Los Angeles on Friday.
Starting August 8, the Impossible Whopper will be available at 7,000 Burger King locations across the US.

Burger King is taking the Impossible Whopper national and says it’s looking into other plant-based ‘meat’ items

Burger King's Impossible Whopper is going nationwide. It will be available at 7,000 Burger King locations across the US starting August 8.
Dunkin' is now serving a plant-based "meat" breakfast sandwich.

I compared Dunkin’s new Beyond Meat breakfast sandwich with the real deal and was surprised to find the plant-based ‘meat’ was bette...

I compared Dunkin's new Beyond Meat breakfast sandwich and its meat sausage breakfast sandwich, and they're nothing alike.
There are 21 ingredients in an Impossible Burger, including soy protein, salt, and lots of vitamins.

These are the 21 ingredients that make an Impossible Burger look and taste like meat

An Impossible Burger includes 21 ingredients, including soy protein, salt, coconut oil, and lots of vitamins.