Home Tags Yeezy

Tag: Yeezy

Adidas' Stan Smith shoes have faded in popularity.

2 of Adidas’ best-selling sneakers aren’t cool anymore, and now the company is betting huge on Kanye West

Adidas is shifting its sneaker strategy as retro designs like its Stan Smith and Superstar shoes fall out of favor.
Japanese brand Toki Sen-I Co has prepared a complaint against Kanye West.

A Japanese fabric company claims Kanye West never paid for over $600,000 of fleece he ordered for Yeezy

A fabric supplier has prepared a complaint, first obtained by The Blast, claiming that West failed to pay for an order in June 2018.
Yeezy's front page ads, posted on Kanye West's Instagram.

Kanye West and Adidas just made a major play to one-up Supreme

On Monday, Adidas and Kanye West ran front page ads on nine newspapers across the country to promote the launch of Adidas Yeezy Boost 350 V2 Triple White. The front page treatment comes a month after The New York Post featured a wrap-around ad for fashion brand Supreme.
This women's leather jacket from Nyden costs $550.

H&M is taking notes from Kanye West’s Yeezy brand

Nyden, H&M's new millennial-focused brand, rolled out its first collection of men's and women's clothing this month. Called /Nyden drop 1, it features studded leather jackets that cost as much as $2,000.

Kanye West says he’s launching an architecture arm to his company Yeezy, and he’s looking for designers who ‘want to make the world ...

On Sunday, Kanye West tweeted that he's looking for architects and industrial designers who "want to make the world a better place." The project will be called Yeezy Home.
Adidas won't cut ties with Kanye West.

Adidas says Kanye West is still great for business, even after the rapper called slavery a ‘choice’

Adidas has no plans to cut ties with Kanye West, who designs Yeezy shoes for the sneaker company, despite backlash against West's comments in a TMZ interview referring to slavery as a "choice." "Kanye has helped us have a great comeback in the US," Adidas CEO Kasper Rorsted said.
Kayne West has partnered with Adidas since 2015.

Kanye West’s secret to building a footwear empire to compete with Nike

Kanye West's Yeezy brand, which partners with Adidas, is best known for its expensive, limited edition sneakers. West announced on Twitter that the brand is on track to make a billion dollars in 2018.

REVEALED: The texts former Louisville coach Rick Pitino sent to an Adidas exec charged in a bribery scandal that led to Pitino’s firing

Rick Pitino, whom Louisville fired faces bribery accusations, tried to get an Adidas exec to get him Yeezy sneakers, though he could not spell the brand's name.

Jimmy Kimmel fooled people with ridiculous-looking fake Kanye West Yeezy sneakers

ABC's "Jimmy Kimmel Live!" passed off a pair of cheap shoes as the latest sneakers from Kanye West's coveted Yeezy collection for Adidas.