Home Tags Yeezy
Beyoncé is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy Park
Beyoncé and Adidas announced a new partnership on Thursday.
2 of Adidas’ best-selling sneakers aren’t cool anymore, and now the company is betting huge on Kanye West
Adidas is shifting its sneaker strategy as retro designs like its Stan Smith and Superstar shoes fall out of favor.
A Japanese fabric company claims Kanye West never paid for over $600,000 of fleece he ordered for Yeezy
A fabric supplier has prepared a complaint, first obtained by The Blast, claiming that West failed to pay for an order in June 2018.
On Monday, Adidas and Kanye West ran front page ads on nine newspapers across the country to promote the launch of Adidas Yeezy Boost 350 V2 Triple White. The front page treatment comes a month after The New York Post featured a wrap-around ad for fashion brand Supreme.
Nyden, H&M's new millennial-focused brand, rolled out its first collection of men's and women's clothing this month. Called /Nyden drop 1, it features studded leather jackets that cost as much as $2,000.
Kanye West says he’s launching an architecture arm to his company Yeezy, and he’s looking for designers who ‘want to make the world ...
On Sunday, Kanye West tweeted that he's looking for architects and industrial designers who "want to make the world a better place." The project will be called Yeezy Home.
Adidas has no plans to cut ties with Kanye West, who designs Yeezy shoes for the sneaker company, despite backlash against West's comments in a TMZ interview referring to slavery as a "choice." "Kanye has helped us have a great comeback in the US," Adidas CEO Kasper Rorsted said.
Kanye West's Yeezy brand, which partners with Adidas, is best known for its expensive, limited edition sneakers. West announced on Twitter that the brand is on track to make a billion dollars in 2018.
REVEALED: The texts former Louisville coach Rick Pitino sent to an Adidas exec charged in a bribery scandal that led to Pitino’s firing
Rick Pitino, whom Louisville fired faces bribery accusations, tried to get an Adidas exec to get him Yeezy sneakers, though he could not spell the brand's name.
ABC's "Jimmy Kimmel Live!" passed off a pair of cheap shoes as the latest sneakers from Kanye West's coveted Yeezy collection for Adidas.