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Eye-shadow palettes from James Charles, Jeffree Star, Jaclyn Hill, and Manny MUA are included in Morphe's sale.
21-year-old YouTuber MrBeast was one of the most-viewed YouTube creators in 2019 — check out how he got his start and found success with elabora...
YouTuber MrBeast is now known for his large giveaways and viral challenges. But the 21-year-old had just 1 million subscribers just over 2 years ago.
From comedians to gamers to vloggers of all kinds, these YouTubers have generally built their followings outside of the control of media giants.
Jeffree Star Cosmetics reimbursed disappointed fans who received stickers in mystery boxes instead of an exclusive cosmetic item
During a Black Friday sale, Jeffree Star Cosmetics sold mystery boxes that were each supposed to contain an exclusive mystery cosmetic item.
YouTube is trying to keep up with genre-bending influencers like James Charles and MrBeast, who defy traditional categorization
In YouTube Rewind 2019, James Charles' "No More Lies" wasn't categorized as a beauty video. It's because YouTube sees him as a celebrity now.
The most-viewed creators on YouTube in 2019 include PewDiePie, David Dobrik, and some of your favorite gamers
YouTube has released its annual end-of-the-year trends and highlights, showcasing the most popular creators and viral videos across the platform.
YouTube’s ‘Rewind 2019’ video aims to please the masses after last year’s debacle — watch the video here
Last year's video was widely hated, and it quickly became the most-disliked video of all time on YouTube.
Andrew Siwicki, 27, is a full-time video editor for one of YouTube's most popular creators, Shane Dawson.
Lori Loughlin’s daughter Olivia Jade returned to YouTube with a surprise video, but says she can’t legally talk about ‘anything goin...
Oliva Jade Giannulli said she hoped to return to making vlogs, but said she couldn't legally address "anything" about what's kept her off the channel.
After Jaclyn Hill’s last disastrous makeup launch, critics are eager to find flaws in her new highlighter collection
Jaclyn Cosmetics faces tough scrutiny after Jaclyn Hill's disastrous lipstick launch. Critics are already finding flaws in PR packages and deliveries.