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YouTuber James Charles frequently collaborates with Morphe.

Morphe is having a major sale on influencer eye-shadow palettes and brushes

Eye-shadow palettes from James Charles, Jeffree Star, Jaclyn Hill, and Manny MUA are included in Morphe's sale.

21-year-old YouTuber MrBeast was one of the most-viewed YouTube creators in 2019 — check out how he got his start and found success with elabora...

YouTuber MrBeast is now known for his large giveaways and viral challenges. But the 21-year-old had just 1 million subscribers just over 2 years ago.
YouTuber PewDiePie is known for his popular videos where he gives commentary while playing video games.

From PewDiePie to Shane Dawson, these are the 26 most popular YouTube stars in the world

From comedians to gamers to vloggers of all kinds, these YouTubers have generally built their followings outside of the control of media giants.
Side-by-side images of Jeffree Star and a flyer for the Black Friday holiday mystery boxes that has since been deleted.

Jeffree Star Cosmetics reimbursed disappointed fans who received stickers in mystery boxes instead of an exclusive cosmetic item

During a Black Friday sale, Jeffree Star Cosmetics sold mystery boxes that were each supposed to contain an exclusive mystery cosmetic item.
James Charles in his video "No More Lies," which made YouTube's 2019 "Rewind" video.

YouTube is trying to keep up with genre-bending influencers like James Charles and MrBeast, who defy traditional categorization

In YouTube Rewind 2019, James Charles' "No More Lies" wasn't categorized as a beauty video. It's because YouTube sees him as a celebrity now.
From left: YouTubers Felipe Neto, AzzyLand, and David Dobrik.

The most-viewed creators on YouTube in 2019 include PewDiePie, David Dobrik, and some of your favorite gamers

YouTube has released its annual end-of-the-year trends and highlights, showcasing the most popular creators and viral videos across the platform.

YouTube’s ‘Rewind 2019’ video aims to please the masses after last year’s debacle — watch the video here

Last year's video was widely hated, and it quickly became the most-disliked video of all time on YouTube.
Jeffree Star, Ryland Adams, Shane Dawson, and Andrew Siwicki.

Inside the life and career rise of YouTube star Shane Dawson’s video editor, Andrew Siwicki

Andrew Siwicki, 27, is a full-time video editor for one of YouTube's most popular creators, Shane Dawson.
Olivia Jade Giannulli in her return to YouTube, titled "hi again."

Lori Loughlin’s daughter Olivia Jade returned to YouTube with a surprise video, but says she can’t legally talk about ‘anything goin...

Oliva Jade Giannulli said she hoped to return to making vlogs, but said she couldn't legally address "anything" about what's kept her off the channel.
Jaclyn Hill announced her highlighter collection in the wake of an enormous scandal that rocked her brand's reputation.

After Jaclyn Hill’s last disastrous makeup launch, critics are eager to find flaws in her new highlighter collection

Jaclyn Cosmetics faces tough scrutiny after Jaclyn Hill's disastrous lipstick launch. Critics are already finding flaws in PR packages and deliveries.