The 20 biggest British YouTube stars

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DanIsNotOnFire.
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Google+

It may only be a small country, but the UK is home to some of the biggest YouTubers in the world.

From superstar vloggers like Zoella, to superstar singers like Adele, there are a huge amount of Brits with millions of YouTube subscribers whose videos have been viewed – in some cases – billions of times.

These are the top 20 YouTube creators from the UK.

Methodology:Video intelligence software company Tubular Labs kindly provided the data for this ranking. The YouTube creators are ranking in order of total subscribers, but the list also includes the total number of video views they have amassed, and Tubular Labs’ “influencer score.”

The Tubular Labs Influencer Score measures a channel’s ability to influence its audience members by looking at more than 10 different metrics including reach, engagement, channel activity, and the frequency at which the channel is updated. Scores range from 0-1,000 and are recalculated weekly from the previous 90 days of data.


20. PointlessBlog: 22-year-old Alfie Deyes has written two bestsellers.

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Getty Images/Donald Bowers

4.6 million subscribers

310 million total views

820 influencer score

PointlessBlog is the channel from 22-year-old Alfie Deyes, who vlogs about everything from gaming, to “how to make a healthy smoothie,” and collaborations with other YouTube stars.

He has released two best-selling books, featured in the Band Aid 30 “Do They Know It’s Christmas?”, there’s a waxwork of him at Madame Tussauds, and he’s currently dating another YouTube celebrity: Zoe Sugg, known as Zoella.


19. Britain’s Got Talent: A Simon Cowell creation.

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Getty Images/Richard Stonehouse

4.7 million total subscribers

3.2 billion total views

665 influencer score

Britain’s Got Talent is a TV talent show created by Simon Cowell that has launched stars including singer Susan Boyle and dance troupe Diversity. The winner of each series receives a cash prize and gets to perform in front of members of the British Royal Family at the Royal Variety Performance.

The Britain’s Got Talent YouTube channel showcases the performances as well as behind-the-scenes footage.


18. DanIsNotOnFire: “My name is Dan and I let you laugh about my life so you can feel better about yours.”

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Google+

5.2 million subscribers

429 million total views

817 influencer score

“My name is Dan and I let you laugh about my life so you can feel better about yours,” says Dan Howell in the trailer for his channel DanIsNotOnFire. He shares what’s on his mind, who he dislikes, and acts out comedy sketches, often with his YouTube pal Phil Lester.

The pair had a show – “Dan and Phil” – on BBC Radio 1, and Howell has continued on as a presenter on the station’s The Internet Takeover show. In addition, they have released a book – “The Amazing Book Is Not On Fire” – and they had voice cameos in Disney’s “Big Hero 6” movie.


17. Caspar: A 21-year-old who pulls pranks on other YouTubers.

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Getty Images/Dave J Hogan

5.2 million subscribers

399 million total views

835 influencer score

Caspar Lee is a London-born 21-year-old YouTube star, who was raised in South Africa. He’s now back in London and lives in an apartment with another YouTuber, Joe Sugg. His videos see him joking around, often pulling pranks on friends and other YouTubers.

He has featured as characters in two movies: Spud 3 and the SpongeBob Movie: Sponge Out of Water.


16. Wroetoshaw: 18-year-old Harry Robertson is one of the biggest FIFA soccer video game vloggers.

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YouTube/W2S

5.3 million subscribers

1.2 billion views

817 influencer score

The Wroetoshaw (or W2s) channel belongs to 18-year-old Harry Robertson, one of the biggest FIFA soccer video game vloggers on YouTube.

The channel mostly consists of live commentary videos of him playing FIFA, but there’s also a “real life” element that sees him annoying other YouTubers, playing with boys toys, and swooning over cars.


15. Comedy Shorts Gamer: Deji Olantunji delivers shouty straight-to-camera comedy.

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YouTube/ComedyShortsGamer

5.3 million total subscribers

13.4 million total views

841 influencer score

Deji Olantunji is the London-based YouTuber behind Comedy Shorts Gamer. His videos see him commentating games, pranking his family, and delivering shouty straight-to-camera comedy.


14. Thatcher Joe: 24-year-old Joe Sugg shares an apartment with Caspar Lee.

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Getty Images/Alex B. Huckle

5.5 million subscribers

464 million subscribers

835 influencer score

24-year-old Joe Sugg shares an apartment with YouTuber Caspar Lee. Apparently he used to work as a thatcher, hence the name of his account: Thatcher Joe. He’s the younger brother of YouTube star Zoella.

He’s another star of the irreverent straight-to-camera vlogging style. Aside from YouTube, he also appeared in the Band Aid 2014 “Do they Know It’s Christmas” charity single, and he made a voice cameo in The SpongeBob Movie: Sponge Out of Water movie.


13. UKF Dubstep: the latest in electronic music.

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Google+

5.9 million subscribers

1.4 billion views

773 influencer score

UKF Dubstep offers the latest in electronic music and was founded by Luke Hood in April 2009.

Recent videos include the official video for Caspa & Rusko’s single “Blouse an Skirt.”


12. AdeleVEVO: The video for “Hello” recently beat Taylor Swift’s “Bad Blood” to become the most-viewed video in 24 hours ever.

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VEVO/INSIDER

6.2 million subscribers

1.9 billion views

512 influencer score

AdeleVEVO is the official home of British popstar Adele’s music videos and live performances.

The video for her new single “Hello” recently beat Taylor Swift’s “Bad Blood” to become the most-viewed video in 24 hours ever. The ballad notched up 27.7 million views in the first day alone.


11. The Slow Mo Guys: Dan Gruchy and Gavin Free use a $150,000 high-speed camera.

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Facebook

6.6 million subscribers

706 million views

806 influencer score

The Slow Mo Guys – Dan Gruchy and Gavin Free – use a $150,000 high-speed camera to slow down their videos by hundreds of times. They take jelly to a tennis racket, show what a taser impact on bare skin looks like, and light matches.

The duo are so popular that Google chose The Slow Mo Guys to feature in a UK ad campaign to promote YouTube last year.


10. Stampy Long Head: 25-year-old Joseph Garrett mostly posts videos of himself playing Minecraft.

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Facebook

6.6 million subscribers

4.2 billion views

798 influencer score

Joseph Garrett is 25-year-old video commentator who mostly posts family-friendly videos of him playing Minecraft, using an orange and white character Stampy Cat. He uses his videos on the Stampylonghead channel to tell stories within the games he is playing.

Garrett has a two-book deal with Egmont Publishing.


9. Ali-A

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YouTube

6.8 million subscribers

1.5 billion views

831 influencer score

Alastair Aiken is a 22-year-old gamer who uploads daily (and sometimes more often than that) Call of Duty walkthroughs, complete with colorful graphic overlays on his Ali-A channel.

He currently holds two Guinness World Records for the most subscribed and most viewed Call of Duty channel.


8. YOGSCAST: 15 British gamers poke fun at games.

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Twitter

7.3 million subscribers

3.2 billion views

792 influencer score

Yogscast is made up of an entire team of 15 British gamers. It was founded by Lewis Brindley and Simon Lane in 2008. They originally began uploading videos of World of Warcraft guides and then in 2010 pivoted to launch a popular serialized show “The Shadow of Israphel,” which is based on Minecraft.

Yogscast also posts comedic videos about other games such as Call of Duty, Grand Theft Auto, and Pokemon.


7. Ed Sheeran: All the Sheeran you could possibly want.

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Getty Images

7.5 million subscribers

2.2 billion views

799 influencer score

Singer-songwriter Ed Sheeran’s channel features all his official music videos, messages to fans, behind-the-scenes footage, and silliness like Sheeran playing his single “Thinking Out Loud” to a bunch of cats.


6. The Diamond Minecart: Daniel Middleton does Minecraft walkthroughs.

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Facebook/The Diamond Minecart

8.3 million subscribers

4.8 billion views

829 influencer score

As the name hints, The Diamond Minecart is a Minecraft-focused channel.

It is the work of Daniel Middleton, who uploads walkthroughs, reviews, and vlogs. In 2015 the channel won a Nickelodeon Kids’ Choice Award. Last year Middleton launched an app especially for his playthrough videos.


5. Syndicate: Tom Cassell is a Manchester-based Call of Duty gamer.

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Twitter/ProSyndicate

9.3 million YouTube subscribers

1.7 billion views

826 influencer score

Tom Cassell is a Manchester-based YouTube gamer who commentates on games including Call of Duty: Black Ops, Halo, Modern Warfare 2, and The Minecraft Project on his channel The Syndicate Project.

In 2014 Cassell and another YouTuber, Adam Montoya (known as SeaNanners,) created their own multi-channel network called Jetpak, which aimed to address the unfavorable revenue share deals and unattractive contracts they had experienced elsewhere.


4. Zoella: One of the most famous vloggers on earth.

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David M. Benett/Getty Images for Zoella Beauty

9.4 million subscribers

576 million views

835 influencer score

25-year-old Zoe “Zoella” Sugg is probably one of the most famous vloggers on earth.

Alongside her hugely popular YouTube channel, she has published two novels, featured in an ad campaign for YouTube, sung on the Band Aid 30 single, and has launched her own range of beauty products.


3. Vsauce: Michael Stevens uses humor on complicated scientific and philosophical subjects a little easier to digest.

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YouTube/Vsauce

9.5 million subscribers

892 million views

829 influencer score

The London-based Vsauce channel was founded by Michael Stevens, an internet personality and YouTube employee who was previously involved with humor website Barely Political.

On Vsauce, Stevens uses humor to make complicated scientific and philosophical subjects a little easier to digest.


2. KSI: JJ Olatunji is a Watford-based 22-year-old FIFA gamer.

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YouTube/KSI

10.9 million subscribers

2 billion views

849 influencer score

Olajide “JJ” Olatunji is a Watford-based 22-year-old FIFA gamer, who runs the KSI channel.

The channel mostly consists of Olatunji’s enthusiastic, sweary commentary to his FIFA gameplay, but he occasionally escapes the console to film other videos like an indoor sumo wrestling fight and him scooting along in a toy car. He released his first book, “KSI: I Am a Bellend,” in September 2015.


1. One Direction: the biggest boyband on the planet.

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Jason Merritt/Getty Images

17.5 million subscribers

4.8 billion views

830 influencer score

One Direction are the biggest boyband on the planet right now, so it’s fitting they top this list.

The One Direction Vevo channel features music videos and behind-the-scenes footage.