- A still from Pepsi’s upcoming Super Bowl commercial.
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My colleague Patrick Coffee dug into WarnerMedia this past week, unveiling details behind how AT&T, its parent company, has plans to become the biggest media company.
He got his hands on a pitch deck that shows how AT&T plans to use the combination of its entertainment brands and Xandr ad platform to become the biggest name in media while selling more services to AT&T subscribers.
Leaked pitch deck shows how WarnerMedia plans to become the dominant media company by spending on HBO Max and adtech division Xandr
Patrick also reported how WarnerMedia is starting to put the squeeze on ad agencies, with sources saying that agencies were asked to reduce their fees and agree to longer payment terms in exchange for the possibility of more work with the company.
AT&T’s WarnerMedia is demanding tougher payment terms from its ad agencies as part of an effort to save $2.5 billion
Elsewhere, with advertising being a big part of Amazon’s hiring effort, Lauren Johnson delved into the company’s recruiting process, speaking to insiders about how to master the rigorous process.
Key takeaways: Candidates should memorize Amazon’s 14 leadership practices and prepare to answer behavioral-based questions backed with data and examples.
Amazon is known for its ruthless interviewing process. We talked to insiders about how to get a job there.
And as we gear up for the Super Bowl, we’ve been tracking all the action. Some highlights from the Ad Bowl:
Here’s the full list of Super Bowl commercials that will run this year
The Super Bowl’s massive audience is a huge draw for advertisers. Here are 5 brands running Super Bowl commercials for the first time in 2020.
The 15 most iconic Super Bowl commercials of all time
Here are other great stories from media and advertising. (Not a BI Prime subscriber? You can read them all and more by subscribing here.)
A top Unilever exec explains the CPG giant’s about-face in combating harmful content online and why it’s working with the platforms after threatening to yank budgets
The agency holding company model is broken. Ad vets from Disney and Droga5 just added four more agencies to their firm Plan A to offer a new kind of agency model to brands like IBM and Spotify.
JPMorgan Chase has named the president of its co-brand credit cards business as its new CMO
Anonymous spreadsheets allege sexual harassment and racism at some of the biggest ad agencies in Brazil
James Murdoch-backed Human Ventures is launching a program to seek the next health- and wellness unicorn
The 7 types of social-media influencers, from ‘nano’ to ‘macro,’ explained by a top marketing agency
Hulu’s head of HR reveals the 3 teams the company will be staffing up most in 2020
Bloomberg Media is making a ‘strong investment’ in climate coverage, claiming its new team will be unmatched by any other newsroom
The labor board ruled against Hearst in its union case. Here’s what that could mean for the publisher and its employees.