- Getty/Spencer Platt
- Toys R Us‘ final day of business was Friday, June 29.
- The toy retailer posted a thank-you message to all of its customers, past and present, encouraging them to “play on!” in the store’s absence.
- Toys R Us filed a motion to liquidate its US business in March, initiating the closing or selling of all 735 of its US stores.
Toys R Us is saying goodbye.
The toy retailer is ending its run on Friday, June 29, closing all stores and wrapping up its going-out-of-business sales. That day marks the true end of the retailer’s presence in the United States.
Here’s the message:
Thanks to each of you who shared your amazing journey to (and through) parenthood with us, and to every grandparent, aunt, uncle, brother, and sister who’s built a couch-cushion rocket ship, made up a hero adventure, or invented something gooey. Promise us just this one thing: Don’t ever grow up. Play on!
The second-to-last line, “Don’t ever grow up,” is a riff on Toys R Us’ famous jingle: “I don’t want to grow up, I’m a Toys R Us kid.”
From June 29 forward, there will be no more Toys R Us kids, sadly.
It’s an unceremonious end for a retailer that was once known as a “category killer,” meaning it was so good at one thing that it drove independent stores out of business.
Toys R Us filed a motion to liquidate its US business in March, initiating the closing or selling of all 735 of its US stores.
That doesn’t mean it’s the end of the Toys R Us brand, however. Fairfax Financial Holdings Ltd. bought the dying company’s profitable Canadian stores, which will continue to operate under the Toys R Us name, and the brand is likely to live on in some form in Asia.