Twitter introduces 35 video collaborators in APAC – here’s why advertisers should take note

Can’t score a ticket to your favourite sporting event or that highly-anticipated gig? Calm down, you might soon be able to watch it live off Twitter instead.

Yes, Twitter.

That is, if that event you’re keen on is organised by one of the 35 video content partners Twitter plans to introduce to the Asia-Pacific region as of today (Sep 13).

For users of the app, this means the addition of a slate of live and in-stream video content across sports, news and entertainment programs to the platform.

If you’re an advertiser, your interest might be piqued, for Twitter is also rolling out in-stream video advertising offerings to the region starting with Australia.

This means that brands can now run pre-roll and mid-roll video ads that align with content from partners that include TV networks, major sports leagues, publishing houses and news channels.

An example of in-stream ads (L) and live-streamed matches (R) that Twitter has rolled out to APAC.
Supplied/ Twitter

Part of the reason for this move, might be due to the growing popularity of videos in the region.

“Digital video consumption is growing rapidly in Asia-Pacific and estimated to grow to over a billion by 2020,” Twitter’s managing director of Asia Pacific, Maya Hari, said in a statement.

“Introducing over 35 live and in-stream video sponsorship deals today to APAC advertisers will… (combine) high quality streaming video with conversation on what’s happening in the world right now.”

Some of the bigger partnerships that might get you excited include:

Fox Sports Asia: Fox Sports Asia (@FOXSportsAsia) is one of the region’s largest sports broadcasters and have been leaders in the production of snackable video content for fans on Twitter.

From the US Open tennis to Asian football, motor-sport to golf, Fox Sports Asia will be bringing fans their most premium real-time highlights videos on Twitter in 2017 and 2018.

KBS Music Bank Weekly Shows: KPop is absolutely massive on Twitter, and Twitter is teaming up with one of South Korea’s biggest broadcasters, KBS World TV (@KBSWorldTV), to reward KPop fans on the platform.

KBS World TV and Twitter will livestream an original KPop content ‘Music Bank’ series every week from Oct, 2017. KPop fans on Twitter can enjoy live streamed performances of popular KPOP bands like BTS, EXO, TWICE, Got7 and newly emerging groups.

Bloomberg​ ​Asia​ ​Pacific:​ ​Bloomberg (@BloombergAsia) will bring its unrivaled Asia-Pacific programming from daily market updates, the latest technology news, to bi-lingual business insights from Japan, to Twitter.

This new in-stream video collaboration will reinvent the digital breaking news experience and offer new opportunities for brands to align with Bloomberg’s premium content.

2017​ ​Mnet​ ​Asian​ ​Music​ ​Awards​ ​/​ ​CJ​ ​E&M:​ ​Mnet Asian Music Awards (@MnetMAMA) is the most iconic K-POP awards show. This year, Twitter is partnering with CJ E&M to broadcast the red carpet and the main performance show live on Twitter, giving K-POP fans all over the world the chance to enjoy the 2017 MAMA.

This year, MAMA will take place on Nov 29 in Japan, and Dec 1 in Hong Kong, and both events will be available via live streaming on Twitter in select markets.

National​ ​Football​ ​League​ ​(NFL):​ ​This NFL season will have plenty for fans across Asia to stay in touch with on Twitter.

In addition to video clips featuring highlights, breaking news, and more, fans will also be able to watch the brand new #NFLBlitz show that is currently live streamed on Twitter during the season.