No matter who’s doing it, buying condoms is awkward.
However, with cases of untreatable “super-gonorrhoea” on the rise in the UK, it’s pretty important to make them part of a healthy sex life.
In order to tackle this dilemma, UK company HANX has launched a premium condom brand which it says “speaks directly to women with a stylish design that you’re proud to purchase, carry and use.”
The condoms are “beautifully designed in matte foil packaging presented in a discreet white box, which is slim enough to tuck into your bag or purse,” according to the brand.
They’re also made of 100% natural, vegan, and fairtrade latex, making them extra trendy.
The company was founded by gynecologist Sarah Welsh and investment banker Farah Kabir. The pair saw the increase in STIs, and, paired with the “common embarrassment surrounding condom purchase,” thought it was time to develop a condom brand that could become a “cult handbag item.”
Welsh said the idea is for HANX to make it “the norm” for both women and men alike to carry condoms – the single most effective contraceptive that protects against STIs.
They added that a survery of over 2,000 women in the UK carried out by the brand showed that 85% think that they should buy the condoms, while 73% would be more likely to buy a discreet product.
“We should feel comfortable buying, carrying and using them – finally feeling proud to care for our sexual health,” Welsh said. “HANX is a lifestyle brand that is changing behaviours and ultimately creating a movement among both women and men. We are disrupting the condom industry as we know it.”
A box of three will set you back £6, and can be purchased from Coco de Mer, Wah, or online at hanxofficial.com where you can get a monthly subscription delivered straight to your door.
It remains to be seen whether the idea will take off, but the company’s stylish-looking Instagram already had over 1,000 followers a week before its official launch.
“There isn’t a condom brand in Europe that focuses on women and HANX is the first luxury male condom, designed for women, by women,” Kabir said.
“Up until now condoms have been designed by men, for men. This needs to change and we are here to shake things up.”