Rich teens are ditching these 15 brands

Wealthy teens' tastes are changing.

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Wealthy teens’ tastes are changing.
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Business Insider/Mary Hanbury

Nike, Adidas, and Victoria’s Secret are among teens’ favorite brands, according to a new Piper Jaffray survey.

But they are also among the brands that upper-income teens said they have stopped wearing, the same survey found.

This could indicate changing tastes among the wealthiest teen shoppers.

Here are the top brands that upper-income teens said they have abandoned, according to the survey:


Justice

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Facebook/Justice

Thirty percent of upper-income teen girls said they have stopped wearing Justice.


Under Armour

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Facebook/Under Armour

Fifteen percent of upper-income teen boys said they have stopped wearing Under Armour.


Gap

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Business Insider/Hollis Johnson

Ten percent of upper-income teen boys and 6% of upper-income teen girls said they have stopped wearing Gap.


Nike

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Reuters

Twelve percent of upper-income teen boys and 2% of upper-income teen girls said they have stopped wearing Nike.


Aeropostale

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REUTERS/Brendan McDermid

Nine percent of upper-income teen girls said they have stopped wearing Aeropostale.


Hollister

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Business Insider/Jessica Tyler

Eight percent of upper-income teen girls and 2% of upper-income teen boys said they have stopped wearing Hollister.


Adidas

Eight percent of upper-income teen boys said they have stopped wearing Adidas.


Abercrombie & Fitch

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Business Insider/Mary Hanbury

Seven percent of upper-income teen girls said they have stopped wearing Abercrombie & Fitch.


American Eagle

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Business Insider/Jessica Tyler

Five percent of upper-income teen girls and 2% of upper-income teen boys said they have stopped wearing American Eagle.


Reebok

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Reebok on Facebook

Five percent of upper-income teen boys said they have stopped wearing Reebok.


Old Navy

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Shutterstock/Northfoto

Three percent of upper-income teen boys and 2% of upper-income teen girls said they have stopped wearing Old Navy.


Puma

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Ralph Orlowski/Getty Images

Four percent of upper-income teen boys said they have stopped wearing Puma.


Skechers

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Mari Bandz/YouTube

Four percent of upper-income teen boys said they have stopped wearing Skechers.


Forever 21

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A Forever 21 store in Chicago.
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Timothy Hiatt/Getty Images

Three percent of upper-income teen girls said they have stopped wearing Forever 21.


Victoria’s Secret

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Keegan Z. / Yelp

Two percent of upper-income teen girls said they have stopped wearing Victoria’s Secret.