Vegan protestors scream as shoppers buy meat at a New Zealand supermarket: ‘It’s not food, it’s violence’

A vegan protester stands in front of the supermarket's meat aisle.

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A vegan protester stands in front of the supermarket’s meat aisle.
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Delta Wolfepine/YouTube

  • Vegan protesters stood in front of the meat aisle and held signs that read “STOP EATING ANIMALS” and “IT’S NOT FOOD IT’S VIOLENCE” in a New Zealand supermarket on Sunday.
  • A video of the protest captured some of the grocery store’s customers facing off with the activists for interrupting their shopping.
  • “Unless you’re going to pay for my shopping you can f— off,” one customer yelled at the protesters.
  • The vegan activists were then escorted out of the supermarket as they chanted “it’s not food, it’s violence” and “no excuse for animal abuse” into megaphones.
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Vegan protesters held a “supermarket disruption” in a New Zealand grocery store on Sunday, facing off with angry customers who were trying to buy meat.

Demonstrators stood in front of the meat aisle and held signs that read “STOP EATING ANIMALS” and “IT’S NOT FOOD IT’S VIOLENCE” at the St Lukes Countdown supermarket located in Auckland, while others handed out informational pamphlets and filmed the stand-in.

Vegan protesters stand in front of the meat aisle in a New Zealand supermarket.

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Vegan protesters stand in front of the meat aisle in a New Zealand supermarket.
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Delta Wolfepine/YouTube

In a video of the protest taken by activist Delta Wolfepine that has since gone viral, shoppers can be seen facing off with the demonstrators.

“Take your camera off me,” one shopper yelled before shoving a protester out of her way. “I’m doing my f—— shopping. I’m doing my shopping, unless you’re going to pay for my shopping you can f— off.”

Read more: Burger King’s new meatless Impossible Whopper isn’t completely vegetarian or vegan

“Get out of my face,” another shopper added. “I’m disgusted you guys are even here in my supermarket walking by my food.”

A shopper confronts the event's organizer.

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A shopper confronts the event’s organizer.
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Delta Wolfepine/YouTube

The video also shows supermarket staff asking the event organizer, Amanda Rippon, whether the group was granted permission to be in the store.

“Were we gave permission to do this? No, we were not. We’re here in peaceful protest for the victims that lay behind these brave people here,” Rippon told the Countdown employee while gesturing towards the activists in front of the meat aisle.

Read more: PETA says Arby’s ‘megetable’ – a carrot made of turkey that takes a jab at vegan ‘meat’ – shows the company is stuck in ‘the Stone Age’

The protesters were eventually escorted out of the supermarket by security. As they were walked out of Westfield St Lukes mall, where the Countdown is located, the demonstrators chanted “it’s not food, it’s violence” and “no excuse for animal abuse” into megaphones.

“As a supermarket we work hard to provide our vegan and vegetarian customers with good quality and affordable options in our stores, and we are also deeply committed to good animal welfare practices throughout our supply chain,” a representative for Countdown told the New Zealand Herald.

“We reserve the right to ask anyone undertaking protest action to leave our stores, however on this occasion this request was ignored several times,” they added.

Protesters are escorted out of the supermarket.

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Protesters are escorted out of the supermarket.
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Delta Wolfepine/YouTube

The representative later explained that Countdown employees had called the police, but said the demonstrators left before law enforcement was required to intervene.

Still, one protester insisted that his group’s actions were mild compared to the damage inflicted by a non-vegan diet.

“I think that the way those animal parts have been put in the supermarket is far more extreme than what we’re doing,” Deno Stock said in the video. “We’re not doing any damage to anything, we’re just standing with a sign.”

“The impact of a non-vegan diet is the victims who we don’t usually here from,” Rippon added. “We’re here today to give them a voice.”

Rippon, Stock, Wolfpine, and Countdown did not immediately respond to Insider’s request for comment.