Richard Branson, who turns 69 today, is sitting on a $4 billion fortune but reportedly wears the same jeans every day — see how the eccentric billionaire spends his money

Virgin Group founder Richard Branson is known for his eccentricity — and his billions.

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Virgin Group founder Richard Branson is known for his eccentricity — and his billions.
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Danish Siddiqui/Reuters

Sir Richard Branson wears the same pair of jeans every day, according to Page Six. That’s a surprisingly frugal habit for a man with a $4 billion net worth.

The billionaire chair of the Virgin Group, which brings in more than $21 billion annually in global revenue, Branson has overseen approximately 500 companies and is known for his charisma and eccentric behaviors.

Ever the savvy businessman, Branson has spent some of his billions indulgently, but only to make money in return – like renting out real estate he owns (think Necker Island). When it comes down to it, Branson is rather frugal, opting not to own objects of pure luxury. He also donates much of his time and money to philanthropic efforts.

Below, see how the eccentric leader, who turns 69 on July 18, spends his billions.


Richard Branson launched his first business at age 15. In 1972, he founded Virgin Records and went on to launch the Virgin Group conglomerate. Through this, he’s built an estimated $4 billion net worth.

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Punip Paranjpe/Reuters

Source: Forbes, Business Insider


Branson is well-known for his jet-setting adventures and eccentricity, such as dressing as a butterfly to run a marathon.

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Christopher Lee/Getty

Source: Business Insider


Virgin Media, Virgin Australia, and Virgin Atlantic are some of the biggest companies under Virgin Group.

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Ethan Miller/Getty Images

Source: Financial Times


Overall, Branson is frugal when it comes to luxury items, largely because he grew up in a middle-class family. “The idea of having a possession that is there just as pure luxury, and is not actually paying its bills is something which I’d be embarrassed about,” he told The Guardian in 2002.

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Paul Kane / Getty

Source: The Guardian


He does have a history of luxury purchases, but they’re often more an investment than a personal indulgence.

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Getty Images

Source: This is Money


Case in point: Branson once hired a plane for $3,000 when passengers were bumped off his flight to the Virgin Islands. He advertised the flight going one-way at $39 per person and made $69. It was his first ever flight, he said.

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Phillip Faraone/Getty Images

Source: This is Money


Also take for example the island Branson owns. In 1978, he purchased Necker Island in the British Virgin Islands for $180,000.

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Facebook/Necker Island

Source: Business Insider


Five years and $10 million later, Branson built a resort on the island, which doubles as a home for him. It’s welcomed many celebrity guests, from Kate Winslet and Kate Moss to Princess Diana and Larry Page. The Obamas have even vacationed there.

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Facebook/Necker Island

Source: Business Insider, CNN


In 2006, he estimated the island’s value increased to $60 million — a 33,233% increase from his purchase price. He previously called it “the best financial move” he ever made.

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Facebook/Necker Island

Source: Business Insider


In 2009, Branson bought a 32-meter catamaran, which he named Necker Belle for around $6 million. Branson chartered her at Necker Island starting at $60,000 a week and recently sold her for $3 million.

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Anthony Harvey/Getty Images, Virgin

Source: Business Insider


He also bought a mini-submarine, which he named the Necker Nymph, for a reported $547,482. Starting prices to rent her begin at $25,000 for seven nights at Necker Island.

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Courtesy of Virgin Limited Edition/Necker Island

Source: Virgin, Daily Mail


But Necker Island is only one of Branson’s luxury real estate holdings, which are known collectively as Virgin Limited Edition. He also owns Son Bunyola; located in northwest Mallorca, the estate offers three luxury villas for guests.

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Son Bunyola/Facebook

Source: Virgin Limited Edition


Elsewhere in Europe, Branson purchased The Lodge, a ski resort in the Swiss Alps. One room rentals are around $945 a night and exclusive use in the winter for a week is $89,916.

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The Lodge/Facebook

Source: Travel + Leisure


The rest of Branson’s properties are located in Africa — like Mont Rochelle, a hotel and vineyard near Cape Town in South Africa.

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Mont Rochelle/Facebook

Source: Virgin Limited Edition


Branson also owns a resort in Morocco called Kasbah Tamadot. There’s no word on how much he purchased it for, but the 28 rooms each run for $717 a night.

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Kasbah Tamadot/Facebook

Source: Travel + Leisure


Branson has a thing for safaris. He owns Mahali Mzuri, a tented safari camp in Kenya’s Maasai Nara National Reserve with a 40-foot infinity pool. Rooms are around $590 a night.

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Mahali Mzuri/Facebook

Source: Architectural Digest


And Ulusaba, his fourth African property, located in the Sabi Sand Game Reserve, also offers safari experiences.

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Ulusaba/Facebook

Source: Virgin Limited Edition


Before taking up residence on Necker Island, Branson lived in his Oxfordshire mansion in Kidlington, London. It’s unknown how much he paid for it, but he did sell it to his children for $1.78 million.

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Chris Jackson/Getty Images

Source: Virgin Islands News Online


He also owned a home in Holland Park, London. He bought it for $3.3 million and later listed it for $23.12 million.

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Holland Park.
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zoonabar, Flickr

Source: The Guardian, Daily Mail


In 2002, Branson still paid a mortgage. “It makes economical sense to me to have a mortgage,” he told The Guardian. “I don’t have a specially arranged discount, only because it might be embarrassing to have a special rate.”

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Vincenzo Lombardo/Getty Images

Source: The Guardian


You wouldn’t find a lot of expensive artwork hanging in any of his homes. He prefers to buy watercolors at a reasonable price, he told The Guardian.

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Danny Moloshok/Reuters

Source: The Guardian


He still owns a refurbished houseboat in London that he purchased for around $2,600, which is available to rent for a little more than $1,000 a week. He said never plans to sell it.

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ileana_bt / Shutterstock

Source: Business Insider, This is Money


To jet around from place to place, Branson owns his own private plane — a Falcon 50EX, which costs around $21 million brand new.

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Fred Prouser

Source: Business Jet Traveler, Business Jet Traveler


Branson also drives a Range Rover, but it’s gifted to him every year from the brand.

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Jaguar Land Rover

Source: The Guardian


He also told The Guardian he doesn’t spend much on clothes.

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Vincenzo Lombardo/Getty Images

Source: The Guardian


He told Page Six he wears the same pair of jeans every day with a plain white shirt: “Whatever I’m doing, whether it’s a speech, whether it’s going to see the Queen, you know, whatever it is.”

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Axelle/Bauer-Griffin/Getty Images

Source: Page Six


Branson previously said people won’t let him pay for things. “I’ll be in a restaurant and the manager will say: ‘Oh no, it’s on the house,'” he once said in an interview.

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Getty Images

Source: This is Money


But he tips big when someone deserves it. “I certainly tip larger if I feel that people have done their work with a smile. But I don’t splash out because I think that’s embarrassing,” he said.

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Paul Kane/Getty Images

Source: The Guardian


He also tips generously when he has a special request — he once offered a London cab driver two first class plane tickets, worth around $5,276.

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Mike Coppola/Getty Images

Source: This is Money


One thing Branson doesn’t spend his money on: Gambling. He once took his two kids to Las Vegas and gave them each $40 in casino chips to teach them the perils of gambling.

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Tim P. Whitby/Getty Images

Source: CNBC


However, the lesson failed because they accidentally left a few chips behind — which tripled into a small fortune.

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Gaye Gerard/Getty Images

Source: CNBC


Branson is big on philanthropy. He devotes 80% of his time to Virgin Unite, the charitable arm of the Virgin Group. Branson and The Virgin Group fund overheads and costs to the non-profit.

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Business Insider

Source: Business Insider, Virgin Unite


The charity has founded and supported a variety of projects including The B Team, The Carbon Room, The Elders, and Oceans Unite.

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Astrid Stawiarz / Stringer

Source: Virgin Unite


Branson has also signed The Giving Pledge, in which he promised to give away more than half of his wealth during his lifetime.

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Paul Kane/Getty

Source: Business Insider


Branson puts time and money toward the environment. In 2007, he offered $25 million to scientists who could discover ways to save the planet from climate change as part of the Earth Challenge.

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Bruno Vincent/Getty Images

Source: Reuters


He also pledged $3 billion over the course of a decade to develop low carbon fuel and alleviate global warming.

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Getty

Source: NBC News


And with more than 60 companies in Virgin’s portfolio, Branson continues to invest money in expanding and growing Virgin with new ideas.

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Justin Sullivan/Getty Images

Source: Virgin, Business Insider


To Branson, the biggest luxury isn’t money: “If we’re talking about personal luxuries — and the luxury of being your own boss — the biggest reward is the amount of time one can find for family and friends.”

Source: The Guardian