‘The energy of we’: People are roasting WeWork for its cultish IPO filing

Adam Neumann, CEO of WeWork.

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Adam Neumann, CEO of WeWork.
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REUTERS/Eduardo Munoz

  • WeWork filed to go public on Wednesday.
  • The opening to its paperwork featured a distinctly cultish dedication to the “energy of we.”
  • WeWork also said its mission is to “elevate the world’s consciousness,” and critics on Twitter were quick to mock the rhetoric.
  • Read all of BI’s WeWork coverage here.

WeWork published the S-1 paperwork for its initial public offering on Wednesday, and the business’ gargantuan losses of $1.6 billion weren’t the only thing to catch people’s attention.

Read more: The life and career rise of Adam Neumann, the billionaire WeWork founder and CEO taking his company public

Two pages into WeWork’s S-1 is a spread bearing the firm’s minimalistic logo along, with a strange dedication: “We dedicate this to the energy of we – greater than any of us, but inside each of us.”

WeWork's cover page.

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WeWork’s cover page.
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WeWork/SEC

Journalists and others were quick to snort at the mantra.

In addition to the mantra, some critics went in on the language inside the S-1, including WeWork’s stated goal to “elevate the world’s consciousness,” and its frequent use of the word “community,” which pops up a total of 150 times in the 220-page document.

Cultish, grandiose, and vaguely ridiculous language from tech companies is nothing new, but “the energy of we” has definitely struck a chord as even more preposterous than usual.

Read more of Business Insider’s WeWork coverage: