Whole Foods is selling a Yom Kippur cake.
The Jewish holiday is a time for repentance and is observed by fasting – making a Yom Kippur cake a strange concept.
The Forward, a publication focused on American Jews, posted a photo of the cake, spotted at a Whole Foods in Rockville, Maryland.
— The Forward (@jdforward) September 29, 2017
Yom Kippur begins at sunset on Friday and lasts 25 hours, until Saturday night. So that’s 25 hours of not eating cake – or anything else, for that matter.
A closer look at the cake reveals an odd assortment of Jewish symbols that aren’t related to Yom Kippur:
- The Forward Jen Simon/Business Insider
Pomegranates, as well as apples and honey, are linked to Rosh Hashanah, another Jewish holiday, which happened last week.
A Whole Foods representative told Business Insider that the cake “was intended to be a dessert for the breaking of the fast meal.”
Still, a celebratory cake seems like an odd pairing for what is considered to be the holiest day of the year for Jews.
“I’m sure the baker had good intentions,” The Forward’s Jen Simon wrote. “They were probably trying to help their customers celebrate what they knew was an important holiday. But, if I may, a suggestion for the next time to the baker or any other well-intentioned person bent on inclusion – don’t.”