A group of ‘bros’ started an Instagram-run fitness craze that focuses on breathing and dessert

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Crosby Tailor is a cofounder of The Wildfire Initiative.
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Instagram/Crosby Tailor

The newest way to work out apparently involves breathing deeply and learning to listen.

TheWildfire Initiativeis Los Angeles’ hot new workout trend. It’s a wellness group run by four guys (“a quadrumvirate of enthusiastic bros,” according to New York Magazine) who teach people how to train their mind, body, and spirit through hiking, meditation, and heavy breathing. It’s free to attend and takes place in Runyon Canyon.

We spoke to its cofounder, the singer-songwriter Bryan Ellis, and he told us everything you need to know about the fad:


There are four LA guys behind the concept: Bryan Ellis, Crosby Tailor, Netic Rebel, and Abraham Wolke.

After our first public workshop last night @aloyoga

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From left to right: Netic Rebel, Crosby Tailor, Bryan Ellis, and Abraham Wolke.

These men, who mostly met on Instagram, each have different careers outside The Wildfire Initiative, ranging from acting to modeling. Wolke owns a vegan protein bar company.


This is Bryan Ellis. He’s a singer and songwriter. He teaches breath work, meditation, and yoga at The Wildfire Initiative.


This is Crosby Tailor, known as the “Commander-in-Chef” of the organization. He’s a part-time model and actor. He’s also the Wildfire Initiative’s “diet and nutrition leader” and bakes ketogenic “fat-burning” desserts.

Source: New York Magazine


He’s even baked for Gigi Hadid.

@gigihadid ????????????????#eatdessertburnfat #dessertpizza

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None of the founders has had a formal training in fitness or nutrition. They use Instagram to give followers diet and health tips.

Source: New York Magazine


The class takes place every Sunday, either before or after a hike in Los Angeles’ Runyon Canyon. “It is about meditation and self-realization. Everything we do is about hacking the mind, body, and heart so as to dramatically and systematically improve our quality of life,” Ellis told Business Insider.


Each class typically begins with some slow movement exercises and breathing.


Then there is a guided meditation session followed by a “casual discussion,” said Ellis.

Breathing, dream weaving. #thewildfireinitiative ????: @chrisclarke133

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During the workshops, everyone has the chance to try Tailor’s fat-burning desserts. These cakes are sugar-, gluten-, and grain-free. Tailor claims that the frosting, made from Blue Majik powder, is packed with antioxidants.


The founders also occasionally run separate workshops, which guests must pay to attend. In February, they collaborated with fitness brand Bandier to host a two-hour workshop that cost $40.

Ok. NYC you asked- so we answered!! @thewildfireinitiative and our friends @bandier have partnered to bring you the first NYC “Awaken the Fire Within Workshop” and it’s not going to cost you $1000. This Sunday Feb. 12th 1:30pm we will be breathing/meditating/conversing our way into our own light. Sparking the ???? inside to illuminate our personal path. If you or anyone you know would be interested tag them in this and let’s spread the fire. * It’s 40$ so obviously spots are limited and going fast. Sign up through the link in my bio -click on “book a class”, scroll down to Sunday Feb 12th, click on The Wildfire Initiative class and sign up. I wouldn’t promote anything that wasn’t worth more than its cost so trust me when I tell you it’s worth it. YOU ARE WORTH IT. Come join us. If you are having trouble signing up DM me and I’ll walk you through it but it’s pretty simple. * This is an introductory workshop on discovering your inner playground. This is about igniting the flames of awareness, vitality, and well-being. Find your LMAO mindset, give less Fucks and more Love. We journey through simple exercises focusing on the acceptance of what is for the possibility of what can be. From meditations, breathwork, mindful hacks, and collective conversation we explore simple shifts in being to incite major steps in becoming. * We don’t care where you are: There are no levels to this shit. We are all works in progress. If you have never meditated, done Yoga or Tai Chi or Chi Gong – good, this is for you. If you are certified in 5 animal styles and mastered all 36 chambers when you lived in Shaolin with the monks- good, this is for you. We all grow through each other, no matter what your experiences are there is great power in them. We want to help you remember it. * We don’t care who you are: We aren’t Trump. You don’t need to prove anything to us. If you are a ticking time bomb of anxiety that’s cool. If you are cooler than the last remaining polar cap that’s cool too. We fuck with it. Come on. If there’s too much Yin in your Yang let’s work it out. If there’s too much Yang in your Yin we might need to dance a bit. We are all here to explore ourselves.

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What’s next? The four founders are looking to capitalize on the success of Wildfire. Ellis said they are looking into offering online training with both free and paid content, increasing the amount of paid workshops that they do, and setting up retreats abroad.

Here’s some thoughts on physiology & self awareness from one of our founders, @abrahamwolke – Self-awareness is the ultimate bio-hack. You don’t need a wearable, you’re already aware-able. It’s not about tracking or outsourcing measurements to devices, it’s about becoming more tuned into the internal. * Look at @iceman_hof being studied under the rigorous eyes of modern scientists, harnessing control of his sympathetic nervous system to fight viruses, up-regulating hormones using breath and cold exposure. People are spending thousands of dollars on supplements and obscure treatments to try and accomplish the same things. Tibetan Monks, for millennia, have been sitting in the cold, controlling their body temperatures through meditation, melting snow in sub-freezing temperatures. * Have you ever been out and your GPS died, but you still managed to find your way home? Humans have an innate sense of magnetic direction, a literal 6th sense, same as the sharks, birds and other animals who migrate along the same paths generation after generation as the seasons change. We’ve been scrambled by the various frequencies we’re broadcasting through the air, same as the birds and bees. How about navigating in the dark? Google “Human Echolocation” and you’ll find that like dolphins or bats we can use flash sonar to detect objects and navigate unscathed without light. * We’ve lost touch with our own bodies. We’re creating devices to try and navigate a space that used to be natural. I’m staring at a small screen as I write this. I’ve been told when it fucks my eyes up, I should buy glasses or have laser treatment rather than exercising my atrophied visual muscles by expanding my literal horizons. Now, I’m not saying you shouldn’t take supplements or experiment with the latest technology. I fuck with all that too. Our DNA is in constant flux, heavily influenced by our increasingly polluted environment. Let’s optimize where we can. But, just like the destruction of our environment is systemic, so is the destruction of our physical bodies. If you want to tap the power of the human physiology to truly heal, move and feel, adopt practices and tools that direct your focus within

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