- The YouTube ad behind home plate during Game 1 had baseball fans buzzing. The ad was perfectly centered on the broadcast, making the game look like a YouTube video. A lot of fans found it annoying, but it still feels like a big win for YouTube.
The Los Angeles Dodgers won Game 1 of the World Series, 3-1, behind a strong pitching performance from Clayton Kershaw and some timely home runs. But despite a brisk two-hour, 28-minute game and a questionable strike zone, the biggest story from Game 1 may have been an ad.
The backstop behind home plate is among the most visible pieces of advertising real estate in sports, and YouTube came up with a brilliant way to use that spot.
Baseball games are watched by millions, and those spots behind home plate are shown on every pitch, hundreds of times each game. During most of Game 1 of the World Series, YouTube had a banner in one of the spots, advertising YouTube TV.
But what made YouTube’s banner so brilliant was that the company’s play-button logo was the perfect size and was perfectly centered on camera in a way that during any right-handed at-bat it looked as if the game were a YouTube video and that the viewer needed to click play.
If the point of advertising is to get viewers’ attention, this worked like a charm. Social media was flooded with people commenting on the YouTube ad.
But now, of course, websites like ours are writing about the ad, and considering nobody will stop using YouTube over this moment, it feels like a huge advertising win for YouTube and its YouTube TV service.