- YouTube star Casey Neistat announced in a video on Thursday that he is opening a collaborative “factory” for video-making in New York City.
- Neistat said the space would serve as “the narrative of the core of my new daily show.”
- The news follows his departure from CNN in January, after the network bought his app, Beme, for a reported $25 million in 2016.
- Prior to his departure, Neistat had been developing a daily digital show for CNN, which did not come to fruition.
YouTube star Casey Neistat, who has over 9 million subscribers on the site, announced in a video on Thursday that he is opening a collaborative “factory” for video-making in New York City.
Neistat said in the video announcement that the new space, titled “368” after its address, 368 Broadway, would serve as “the narrative the core of my new daily show.”
“The idea was this: In New York City, I would find a gigantic space,” Neistat said. “A space that I could turn into a factory or gigantic studio – a space that was huge. A space that invited collaboration; a space that I could invite all of my friends to come work and make videos and do stuff in with me. That would be the narrative of the core of my new daily show.”
Prior to his departure from CNN, Neistat had been developing a live, daily digital show for the network. The show did not come to fruition.
Neistat said in his video on Thursday, “My life is now building this new thing; this new entity. Call it a company, but I’m not sure what the business is behind it yet. I’ll figure that out later.”